On the ground support for Farming Communities
Our Goal: Train 200,000 coffee farmers by 2020
Farmer Support Centers
Chances are, you haven’t heard much about open-source agronomy. But as a coffee lover, it affects you directly because it’s the key to ensuring the future of quality coffee. "Open-source" means sharing information. "Agronomy" means "the science of soil management and crop production." Starbucks believes in doing just that. For the last decade we have been taking an open-source approach with our latest research from places like our Global Agronomy Center in Costa Rica, and sharing our tools, best practices, and resources with growers around the world — whether they sell to us or not.
Today’s farmers are facing constant challenges to their sustainability and Starbucks is committed to helping them.
Starbucks currently operates Farmer Support Centers in key coffee producing countries around the world, from Costa Rica to Rwanda. There, farmers get free access to the latest findings of our top agronomists, including new varietals of disease-resistant trees, and advanced soil management techniques.
The goal is to build upon traditional growing methods to help farmers continue to improve both the quality of their crops, and their profitability, ensuring the future of high quality coffees for everyone.
Starbucks Farmer Support Center Locations:
- Kigali, Rwanda
- Mbeya, Tanzania
- Addis Ababa, Ethiopia
- Manizales, Colombia
- Yunnan, China
- Alajuela, Costa Rica (Hacienda Alsacia)
- North Sumatra, Indonesia
- Chiapas, Mexico
Starbucks is restoring a 240-hectare farm located on the slopes of the Poas Volcano into a global agronomy and research and development center. The work happening on this farm will enable the company to provide hands on learning for farmers to expand its Coffee and Farming Equity Practices (C.A.F.E.), the innovative ethical sourcing model developed in association with Conservation International to ensure coffee quality while promoting social, environmental and economic standards.
In addition to supporting resiliency for farmers with techniques that can be implemented around the world, this farm will also influence the development of coffee varietals and provide new insights on soil management practices.
"This investment, and the cumulative impact it will have when combined with programs we have put into place over the last forty years, will support the resiliency of coffee farmers and their families, as well as the one million people who represent our collective coffee supply chain," says Howard Schultz, Starbucks chairman, president and CEO. "It also opens up an opportunity for Starbucks to innovate with proprietary coffee varietals that can support the development of future blends."
Work at the farm will include the development of hybrid coffee tree seedlings at the farm's nursery in collaboration with industry experts to directly address the impact climate change is having on the coffee industry including the increased incidences of coffee leaf rust or "roya" in parts of Latin America. In 2015, Starbucks donated thousands of seedlings from five different coffee tree hybrids developed through its research to the Costa Rican Coffee Institute (ICAFE).
In March 2018, Starbucks opened the doors to its Visitor Center at Hacienda Alsacia, located on the company's 600-acre (240 hectare) coffee farm on the slopes of the Poas volcano in Costa Rica. Now open to the public, visitors will have the chance to experience coffee from seed to cup and see firsthand the agronomy work the company has been supporting and investing in for more than two decades.
"Much like the premium retail experiences we are designing around the world, the Visitor Center at Hacienda Alsacia is a fully immersive space and now, for the first time ever, Starbucks is connecting our customers to the entire coffee ecosystem from seedling to the craft of brewing," said Howard Schultz, Starbucks executive chairman.
Designed by Starbucks in-house design team known for creating the "third place" experience in its Starbucks stores and its premium Reserve Roasteries, this 46,000-square foot Visitor Center is an experiential environment helping to educate visitors on the full coffee ecosystem. Visitors can tour the space on their own or with a guide, discovering everything from a coffee seedling nursery to a greenhouse with new, disease-resistant coffee varietals, coffee fields with ripe cherries at harvest, in addition to a wet mill and drying patio.