How do you like your coffee?

Subtle & Mellow
Smooth & Balanced
Bold & Robust
The lighter roast perfected – our new roast is mellow, soft and subtle. The lighter roast perfected – our new roast is mellow, soft and subtle. Introducing Starbucks® Blonde Roast.
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We made our reputation with dark-roasted coffee, but our new lighter roast is something to behold. Meet two of the master roasters who helped us create it.

Introducing Starbucks® Blonde Roast.

Some like a lighter coffee. Some prefer dark. The Starbucks Roast Spectrum sorts our coffees by three roast profiles.

Use the bar above to browse coffees with the flavor and intensity that’s perfect for you. Because, after all, every palate is different.

See all Starbucks Coffees
 #starbuckscoffee Instagram photos

Coffees by Profile

  1. Veranda Blend Blonde Roast
    Subtle and mellow, the lighter roast perfected.
  2. Pike Place Roast Medium Roast
    Smooth and balanced, some of our most beloved blends.
  3. Italian Roast Dark Roast
    Bold and robust, these coffees built our reputation.
  4. Natural Fusions Vanilla Flavored
    Naturally flavored coffees for savoring.
  5. Information about Guatelmala Casi Cielo Seasonal Favorites
    Each of these is a Starbucks tradition.

Coffees by Form

  1. Whole Bean Whole Bean
  2. VIA Starbucks VIA®
  3. K-Cup Packs K-Cup® Packs
  4. Pods, Portion Packs, and Filters Pods, Portions & Filter Packs
  5. Ground Ground Coffee

A New Way to Navigate Our Coffees

Wednesday, January 25, 2012

Posted by Solvie K.- Global Digital Marketing

 

Not all coffee drinkers are alike. Some like a dark and bold cup, while others prefer a lighter roast. Here in the Digital Marketing team at Starbucks we’ve been busily transforming our website, so that when you visit us at Starbucks.com, finding the coffees in our collection you’re sure to love is a cinch.

In conjunction with the introduction of the Starbucks Roast Spectrum and the Starbucks® Blonde Roast – a lighter roast profile for coffee drinkers who like a milder cup – our coffees are now classified by our roast profile: Starbucks® Blonde, Medium and Dark. If Pike Place® Roast is your preferred brew, for example, browsing our medium roast coffees might lead you to your next favorite.

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