Goals & Progress: Front of Store Recycling
Goal: Implement front-of-store recycling in our company-owned stores by 2015
In 2011 we brought front-of-store recycling to more than 1,000 company-owned stores in the U.S. and Canada.
Although many of our customers take their beverages to go, front-of-store recycling is an important part of our effort to develop comprehensive recycling solutions. In 2008 we set a goal to implement front-of-store recycling in all company-owned locations by 2015. Since that time, Starbucks has implemented recycling in more than a dozen markets and established relationships with several municipalities to expand their acceptance of materials produced by Starbucks in local recycling systems.
By the end of 2011 the availability of front-of-store recycling bins increased more than threefold over the previous year, and are now in 18 percent of our company-owned locations in the U.S. and Canada. Although we still have work to do, we are pleased with our progress in 2011 and will build on the momentum in the U.S. and Canada while expanding to more international markets to reach our 2015 goal.
Back-of-store recycling is also a priority, with the majority of our in-store waste generated behind the counter. In 2011 79% (more than2,400) of our company-owned stores in the U.S. and Canada (where Starbucks is responsible for providing waste removal services) recycled cardboard boxes and other back-of-store items. Among our remaining U.S. and Canada retail locations, the majority were limited by operational impasses, such as minimal store space or lack of commercial recycling services. We are working hard to resolve these barriers as we work to establish front-of-store recycling.