2011 Starbucks Cup Summit

Watch the video of the live broadcast from September 9, 2011, to learn what industry leaders are doing to find innovative ways to make cups and food packaging more recyclable.

About The 2011 Cup Summit

The challenges of recycling are not unique to any one company. The entire food industry, including retail and beverage businesses, needs to work together along with suppliers, recyclers and government entities to make meaningful and sustainable changes needed to reduce waste.

In 2008, Starbucks engaged the Massachusetts Institute of Technology and the Society for Organizational Learning to help explore a systems thinking approach to cup recycling. They applied a problem-solving approach to analyze how the various segments of a structure are interconnected.

This led to the first Cup Summits in 2009 and 2010, bringing together government officials, raw material suppliers, cup manufacturers, retail and beverage businesses, recyclers, competitors, conservation groups and academic experts. The collaboration revealed a fundamental need to improve recycling infrastructures while continuing to explore materials and design.

At the 2011 Cup Summit in Boston, industry leaders will continue to build on the learnings and efforts from past summits to build plans for continued collaboration toward a solution.

For more information on our recyclable cup progress, please read Starbucks Cup Journey Fact Sheet.

About The 2011 Panel

Jim HannaMODERATOR Jim Hanna is director of Environmental Impact for Starbucks. Since joining the company in November 2005, Jim has collaborated with partner corporations and nongovernmental organizations to help shape the company’s environmental strategy. He contributes to enterprise-wide initiatives that support green building, energy conservation, international procurement, recycling and waste reduction efforts. Jim serves on the board of directors for the National Recycling Coalition, Washington Environmental Council and Yellowstone Park Foundation.

Peter SengePeter Senge is the founding chair of the Society for Organizational Learning (SoL), which fosters collaboration among corporations that are committed to fundamental organizational change and to building learning organizations. He is author of several books, including The Fifth Discipline: The art and practice of the learning organization, a senior lecturer at MIT, and co-faculty at the New England Complex Systems Institute. He and SoL have been involved with Starbucks since to enhance collaboration and meaningful action with cup manufacturers, recyclers, municipalities, and other stakeholders.

John MulcahyJohn Mulcahy is vice president of strategy and category effectiveness for Georgia-Pacific Professional. During his 24 years at Georgia-Pacific, John has developed a diverse background, leading a variety of disciplines within the company - marketing, operational, financial, mergers and acquisitions, joint ventures and long-term strategy. John works to realistically assess the marketplace and establish long-term strategy based on Georgia-Pacific Professional’s strengths including the role of sustainability and corporate social responsibility in achieving long term business objectives.

Carol PattersonCarol Patterson is manager of Environmental Affairs at Tim Horton’s. In her role, Carol is responsible for environmental stewardship programs that support the company’s Sustainability and Responsibility commitments and goals. She plays a leadership role in advancing Tim Hortons’ waste reduction and diversion efforts, while enhancing guest and team member engagement and participation. Carol is also an active member of the PAC Next Leadership Council and the Environmental Management and Assessment Advisory Board at Niagara College.

Joe BurkeJoe Burke is director of sales for Action Carting Environmental Services, a New York-based provider of environmentally responsible waste management services, including recycling and composting. He and his team work with their customers to reduce costs and divert waste from landfills by implementing and enhancing recycling programs. Last fall, Joe led Action Carting’s participation in a paper cup recycling pilot with Global Green and Starbucks in New York City.