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A Look at the Future of Starbucks

Howard Schultz, our ceo, explains our evolving identity.

Howard Schultz, our ceo, discusses the evolution of the Starbucks brand, as we get ready to celebrate our 40th Anniversary

Available for Download

The New Starbucks Logo on a Cup The New Starbucks Logo

The new logo expresses what Starbucks represents to our partners and customers.

 

 

 

 

Our Cups through the Years Our Cups through the Years

The white cup has long been an icon of our business.

 

 

 

The Siren and Her Many Ways The Siren and Her Many Ways

From a 16th century woodcut to today.

FAQs About Our Future

Frequently Asked Questions about how we're taking our brand forward.