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We Are Excited to Announce That Digital Rewards Are Here!

The process is a little bit different than the previous paper postcard one, so take a look at these steps below.  Starting today, members in the U.S. and Canada will now receive an email to announce that a Free Reward has been loaded directly onto their registered Starbucks Card account.

After that, it's a simple process:
1. Visit any participating Starbucks store. 
2. Tell the barista you have a Free Reward (that way you get to choose when you redeem your reward).
3. Present your registered Starbucks Card (or scan your registered Card on the Starbucks mobile app).

No more waiting by the mailbox, no more forgetting to tuck that postcard in your purse or stuff it in your pocket.   The Free Reward is loaded instantly onto your registered Starbucks Card account.  You can view your account online or through the Starbucks App to view your earned Free Rewards.  (Make sure you have downloaded the latest version of the Starbucks App.)

… And of course all existing paper postcards will be honored through their expiration date, so if you have them, use ‘em up!  Just make sure you bring your Starbucks Card or mobile app when you do.

You might ask, "What’s that, Free Reward?"  Yes, that’s another enhancement to the program.  You can choose any handcrafted beverage or food item with your free beverage or food reward.

Not only are rewards now tastier, they are quicker too once you reach Gold level.    Instead of 15 visits, you receive a free beverage or food reward every 12 visits.

With these changes unfortunately, we are saying goodbye to some other rewards.  Soy milk and syrups are no longer free and the free tall drink with whole bean purchase has been removed from the program.  We thank you for your loyalty and look to you to share ideas to help continue to evolve the My Starbucks Rewards program.

Best Regards,


Matthew G.
director, Global Brand Loyalty


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