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Starbucks VIA® Ready Brew – My Way

As part of my job I get to talk about coffee – a lot. One coffee I have talked about probably more than any other over the last year has been Starbucks VIA® Ready Brew. I have shared with people around the world what an amazing, versatile coffee it is.

I love to camp and my first camping trip drinking Starbucks VIA® is a great memory. I went camping with my son and best friend, Eric, at Wallace Falls State Park outside Seattle in March 2009. I remember a couple of things from the trip – the weather and the coffee. The weather was particularly wacky. We had sun, rain and snow over the course of the weekend. We also had great coffee. I typically bring a coffee press on camping trips, but this time I was very thankful, especially considering the poor weather, to have great coffee in an instant.

I also love to barbeque, and I was excited when I created a steak rub that included the coffee. My rub includes one packet of Starbucks VIA®, smoked paprika, cayenne pepper, sea salt, onion powder and garlic powder. I rub the steak with a little olive oil and then lather on the rub. The coffee adds just the right touch of roasty, smoky flavor to the steak.

It is great to see what a success Starbucks VIA® Ready Brew has become already. Having a great coffee that has so many uses for me has been invaluable. It’s hard to imagine my life without it.

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