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New Starbucks VIA® Ready Brew™ French Roast

Hi! I became a Starbucks partner in May 2010 and I work on developing new blends for Starbucks VIA® Ready Brew™.

I was an avid fan of our instant coffee before I joined Starbucks, and French Roast has been my favorite whole bean coffee for years. That’s why I’m so excited to announce that we have just launched Starbucks VIA® French Roast.

This coffee adds our darkest-roasted coffee to the Starbucks VIA® Ready Brew™ family. It has an intense smoky flavor with surprising low acidity and light body. This coffee pairs perfectly with a sweet morning pastry – I like to enjoy it first thing in the morning to help get me ready to face the day.

Let us know what you think of this new coffee!

comments (11)

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    • mattthomas59
    • 1/16/2011 4:44 PM

    hello when are going to come out with new view coffee's. I loved the christmas blend via. wish it stayed around longer. it was sold out when i wanted to get more. wish you had more similar to the christmas blend.

      • nanrose01
      • 6/16/2011 3:38 PM

      In reply to: mattthomas59

      I had no expectations of instant coffee, except my son began drinking your Starbucks Via and said it was great. I decided to try it a couple of months ago -- at first I tried Tribute which was very good, and when that ran out I have been using the French Roast, which I really love. I don't have time in the am to make coffee -- I used to but I just don't anymore, and I missed having a cup of coffee at home. Now I can, and it is a good cup of coffee.

    • rightfrog
    • 1/18/2011 6:43 AM

    Love the VIA's...looking forward to trying the French Roast. The stronger the better!

    • danurag
    • 1/26/2011 2:43 PM

    Yeah, I love the christmas blend too.

    • darkins44
    • 2/2/2011 5:25 PM

    I look forward to the day that my grocery store sells Iced Via coffee...your greatest invention yet! Fingers crossed!

    • gumoore
    • 2/7/2011 12:15 PM

    When backpacking, I was limited to creating baggies of instant if I wanted coffee with me; I chose tea most of the time instead. VIA has been AMAZING to take along. Right portion. Lightweight. And best of all: great taste. Thanks Starbucks for making VIA.

    • admin admin
    • 2/10/2011 5:09 PM

    @gumoore - Glad you're enjoying VIA. It is great for hiking and camping. We'll have more news to share on VIA next month. Stay tuned.

    • boona2010
    • 2/10/2011 6:27 PM

    love VIA...both the cloumbia and the italian roast.!!

    • dezinewiz
    • 2/12/2011 2:28 PM

    VIA's a really amazing product. I don't drink other instant coffees. Just this. And, it might be my imagination, but, Columbia was ***** when it first came out. After a few months, it seemed to improve. I really enjoy it now. As an experiment, did you ever think about taking one of the more abundant reserves, and making a VIA out of it? And then, of course, only offering it a the reserve stores. I would buy it! Keep up the amazing work!

    • annembartley
    • 2/14/2011 1:01 PM

    I live the new French Roast VIA. I have it in my desk as the free coffee my co. provides is terrible so I make my own and enjoy the great taste

    • Starbuckslut69
    • 3/22/2011 6:44 AM

    So hot. So awesome. So sexy. Go Starbucks

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