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Last-Minute Jitters and a Special Offer

I don’t know about you, but I really, really hate putting off holiday shopping until the last minute. So the news that we have a special offer this week – get a free $5 Starbucks Card when you buy any 12-pack of Starbucks VIA® Ready Brew – is a welcome relief.

This offer is good this Tuesday and Wednesday (December 21-22) at participating U.S. and Canada Starbucks stores, while supplies last. We’re not making a big announcement out of it – in fact, we’re just telling people over the web and via email – so if you’re reading this, consider yourself to be part of our online “friends and family” who know about this.

I trace my last-minute holiday jitters to my own friends and family. When I was a kid, I was always very antsy at Christmas Eve get-togethers. You see, at my house, they went late into the evenings ... rather close to midnight, in fact. And I was convinced I was supposed to be in bed well before then – to make sure I was asleep when Santa made his annual visit. Because if I wasn’t, the unthinkable would occur: “Mom! If we’re still awake when he goes by, he’ll have to skip our house!”

Now I know I should be more relaxed about all this. The magic of the holidays never fails to arrive on schedule – and we always have time enough to enjoy it. In fact, why don’t we have one more cup of coffee before we go?

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