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Hard Work and Love in a Flavored Coffee

Creating the three Starbucks® Natural Fusions flavored coffees involved a lot of coffee tasting to ensure the ingredients were just right. After many cuppings of brewed coffee, we selected beans that were specially blended and roasted to complement each flavor we had in mind.

We’d start with a particular coffee and try it with different kinds of our main flavor ingredient, like cinnamon – since a flavor can have many different characteristics. Think of “hot” cinnamon, “sweet” cinnamon and “warm” cinnamon and you see what I mean.

We’d blend the flavor and coffee, brew and taste until the right flavor profile and strength came through. Then we’d enhance a flavor and make it more complex in taste by adding other spices and botanicals. All in all, we did a lot of tastings. You can imagine all of the combinations and all of the different components that had to be evaluated to get us to where the coffees are now.

Along with all of the care that went into Starbucks® Natural Fusions, we had to consider that many of you who drink flavored coffee usually sweeten it and add milk or cream. So when developing and tasting our flavored coffees, we evaluated each one of them black, and also with milk and sugar, to make sure each of the final offerings always tasted great. All in all, a lot of hard work and love went into the development of Starbucks® Natural Fusions.

comments (4)

Comment FAQ

    • 9/30/2010 3:17 PM

    I feel like starbucks is transitioning from a fine winery to selling box wine at the supermarket! So much for going back to your coffee roots!

    • depthsofthesea
    • 11/29/2010 9:18 AM

    Are the fusions gluten free like your regular coffees? I'd like to try one if they are.

    • Dbbaratta
    • 12/27/2010 6:00 AM

    I, too, am wondering if the fusion coffees are gluten free.

    • Bisthebest
    • 1/19/2011 12:04 AM

    I also would like to know if the Starbucks Flavored Via Coffee is gluten free?

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