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Bringing You Rewards Faster (and Tastier)

Over the past two years, we’ve been honored to serve more than 4.8 million active  members in the My Starbucks Rewards™ program in the United States and Canada and are thankful for their continued loyalty. Since the launch of My Starbucks Rewards™, we’ve been carefully listening to customers and have harnessed feedback from MyStarbucksIdea, Twitter, Facebook and direct conversations to further evolve our program. I’m pleased to let you know about some program enhancements that will be coming soon to the United States and Canada, starting on Oct. 16.

Let’s look at the new benefits:

Earn Free Drinks (And Now Food) Faster

Whether you’re a member at the Welcome or Green level enjoying your favorite birthday drink, or a Gold level member earning your “Sweet 15,” the great feeling of getting a free drink is about to get sweeter. Starting on Oct. 16, Gold members will earn a free reward every 12 transactions instead of every 15 and now you’ll be able to redeem that free reward for a free drink or any food item. The new “Free Food” benefit applies to nearly all food, including muffins, scones, oatmeal, pastries, breakfast sandwiches and snacks of all sorts are all included.  But so are bistro boxes, wraps and paninis. We are excited to be able to give our customers this flexibility in their rewards.

We believe that by adding food items and by providing the ability to earn free rewards faster is a benefit that is valuable to our customers, based on their feedback to us.

Rewards Loaded Digitally

One of the most popular requests on MyStarbucksIdea is to offer digital rewards instead of paper postcards. Beginning Oct. 16, members will receive an email notifying them when a free reward has been loaded directly onto their Starbucks Card. Please make sure that we have your most current email address.

After that, it's a simple process:
1. Visit any participating company-operated store 
2. Tell the barista you have a free reward that you want to use (that way you get to choose when you redeem your reward)
3. Present your registered Starbucks Card (or scan your registered Card on the Starbucks Card mobile app).

And voila, your drink or food item on your ticket will be free.

Next, a few benefits that are going away:

To add these benefits, as well as to continue to invest in future innovations, we are saying goodbye to a few benefits.   Beginning on Oct. 16, we will no longer offer free syrups and soy, or a free tall beverage with a whole bean purchase.

While more members will receive more value overall with the new program, we know losing certain benefits will be disappointing to some customers.   The benefit of this new structure gives members the ability to earn rewards 20 percent faster and provides more choices in their rewards.

Finally, what’s staying the same:

We are keeping many of the benefits our customers have appreciated – including a free birthday beverage (or a free food item), free refills for coffee and tea and a personalized Gold card for our Gold members.   

Please continue to provide your feedback to us on We look forward to hearing from you.

Best Regards,

Matthew G
director, Global Brand Loyalty

comments (130)

Comment FAQ

    • leeann9263
    • 11/9/2012 7:27 AM

    was reloading my card online yesterday & noticed I had earned 4 rewards and wasn't notified via email. I miss receiving the postcard in the mail....

      • Nelsonak
      • 11/17/2012 7:54 AM

      In reply to: leeann9263

      Don't mind not getting a postcard, but I agree we need at least an email. Baristas say they can't notify us even though they can see our rewards on the card and we can't. Doesn't make sense. Thinking about switching back to Ladro. They inform you!

      • HansTheBey
      • 1/7/2013 10:28 AM

      In reply to: leeann9263

      Same think happen to me I rather get my rewards on mail than email I will not reload my card anymore I consider finding new coffee places
      Sorry Starbucks I will take my bucks somewhere else

      • huntgoddess
      • 8/27/2013 6:51 AM

      In reply to: leeann9263

      I also miss the postcard. I have a learning disability.

      I cannot find the Rewards expiration date on the website. I don't see any link
      that says, "Rewards History" as they claim on the FAQ.

      Several of my rewards have expired before I 've used them because of
      the difficulty I have with psych and learning issues. How about reasonable

        • sydudi
        • 11/21/2013 5:04 PM

        In reply to: huntgoddess

        I have not been able to locate my rewards anywhere. I don't get a postcard informing me I have a free reward although I have purchased coffee every day. Maybe it's time to go back to Café Luce.

      • 12/26/2013 7:17 PM

      In reply to: leeann9263

      I get a text message when I receive a new reward. I love it. Much better than email.

    • davidfeather1
    • 11/9/2012 7:12 PM

    Very aggravated... I had 2 reward drinks expire before I could use them because I did not get an e-mail stating that they were available. Dissapointed in Starbucks.

      • toonsis
      • 5/26/2013 8:26 PM

      In reply to: davidfeather1

      I totally agree with david! Plus I have tried numerous times to see how many stars I have in total and none of them show up. The calendar doesn't show up either when I click on view your stars. :(

      • huntgoddess
      • 8/27/2013 6:53 AM

      In reply to: davidfeather1

      Same here. See my above comment.

      I know the expiration dates are supposed to be on the website. I've
      only found that page one time, and have never seen it again. There is
      no link that says, "Rewards History" as far as I can tell.

      Then again, I DO have a learning disability. Therefore, am entitled to reasonable

      • 12/2/2013 10:04 AM

      In reply to: davidfeather1

      Come on !starbucks is da bomb!!u should b checkin ur email more often!

    • aanorris3
    • 11/9/2012 7:49 PM

    Can't stand the new system. Mine also expired before i could use it.
    I don't like asking to check for a reward either. They look at you like it is
    a big bother. Just deduct it from my next order if I have a reward!
    Bring back the free soymilk and offer almond milk so I don't have
    to go to Whole Foods for my Chai with almond milk. I really dislike
    your new rewards program!

    • bkm011599
    • 11/10/2012 4:17 PM

    Bring back the free syrup. Also, waiting for a post card wasnt so bad, seeing that I never missed a reward. Seems like everything in this new reward system was jus a way for starbucks to save themselves money but try to pawn it off as a benefit to those of us on the rewards program. Very dissappointed...

    • candella1
    • 11/11/2012 5:38 PM

    I recently signed up and am realizing the star count isn't accurate. I have two transactions made with my card and didn't not earn rewards. These two were tall drinks; i didn't know we had to spend a certain dollar amount. Whenever i ask a barista for answers either they make up something or say they don't know.

      • 1/2/2013 12:09 AM

      In reply to: candella1

      I made a rather large purchase last week (12/27) and it still hasn't shown up in the rewards. Do not see any way to request it be posted to my account. It does show on recent purchases, just no reward points!!

      • DavidGregRice
      • 8/21/2013 8:35 PM

      In reply to: candella1

      I agree..if we buy a drink we should get a star..I have had over 30 drinks since June purchased with my card.. and now only the ones purchased since the end of July are even showing..and I am showing only 12 stars...Star bucks..if you are going to run the reward system, please make it worth our while...

      • happygrlntx
      • 11/21/2013 10:36 AM

      In reply to: candella1

      One thing I realized is that you get a star for every swipe of your registered card. It does not matter how many drinks you purchase you will only get 1 star if you only swipe your card 1 time. Whenever I purchase multiple drinks, I have them ring up the drinks separately. I purchase 4 drinks, I swipe my card 4 times, that is the only way I will get 4 stars. Most cashiers will do that, however, I've noticed during peak hours the drive through will not accommodate like that. Little Tip!

    • lebaoduy
    • 11/11/2012 8:27 PM

    I also didn't receive any email regarding my rewards, and they just happened to be expired before I could even use it.... Dissapointed

    • bneville
    • 11/11/2012 9:51 PM

    Hadn't realized until a few days ago that you no longer deduct the charge of soy milk with my Gold card. Checked on-line to see what was up and looks like you have changed your policies regarding soy. Sorry to hear that. Now there is no incentive to get my soy chai from Starbucks when you charge more for soy than some of the other coffee establishments. Have to re-think my options.

    • Electric_Kite_Flyer
    • 11/12/2012 10:43 AM

    I have always assumed that you were earning interest off the funds we depositeed on our cards while you waited for us to use them at your stores. Locally we have stores that have been at the 10 drink reward level long before you went to 12 and they do not require that I pre load a card.This seems like a money grab!

    • tborlik
    • 11/12/2012 1:12 PM

    This whole "new" system is crazy. I don't get emails and I can't find how many "rewards" I earn on my account on the website....just how many more stars or drinks I need to get a "free" drink. Can someone tell me where I can obtain this information. Maybe I should start buying my coffee elsewhere.

      • cellospue
      • 12/20/2012 12:23 PM

      In reply to: tborlik

      The rewards history just doesn't seem to work most of the time so I can't find out the expiration dates of stars. I have gotten sympathy and some free drinks but the history button still does not consistently work.

    • 6407jpn
    • 11/12/2012 2:04 PM

    The reason I registered my card on line was for the free soy upgrade and now I find out you took that away...sigh

    • 11/13/2012 5:37 AM

    shows I have two free drinks rewards have a gold card---nt notified nt able to print off coupon

    • bigeric23
    • 11/13/2012 6:31 AM

    I’ve never heard such whining in my entire life. . . . “I don’t get free soy milk?” I’m going to cry and stomp my feet and threaten to go elsewhere.

    Grow up!

    Starbucks is a business; businesses are out to make money. Their primary concern isn’t your happiness—it’s making money (BIG shocker). Starbucks sells overpriced coffee (like every coffeehouse), so if you’re struggling financially, stop being lazy and make your java at home.

    I encourage you, please, start acting like adults.

      • onoffice
      • 11/16/2012 7:42 AM

      In reply to: bigeric23

      It was free and now it isn't
      When you're a grown-up you'll understand, little one.

      • rarekismet
      • 11/23/2012 5:02 PM

      In reply to: bigeric23

      You are a jerk. Try having Celiac Disease (meaning no gluten---nothing with wheat, barley or rye) & being lactose intollerant. My starbucks was one of the few things I could look forward to on a regular basis that i didn't have to prepare myself at home just to make sure i wouldn't get sick...and let me tell you, buying things that are gluten free & lactose free are EXPENSIVE...ever little extra bit hurts...even syrups & soy. I guarantee I spend about twice as much as the average person on food.

      • mrputtputt
      • 12/14/2012 9:37 AM

      In reply to: bigeric23

      sounds like you're the jerk here and oblivious to customer service.

      the system ***** right now. no notifications. i like saving and not having to worry about a post card. but for crying out loud, don't say the baristas can tell us what and how much free rewards we have like they did during announcement. because they cannot. it assumes we're going to all the time. i don't. no need to really since i reload at the store.

        • blk_09
        • 2/23/2013 6:54 PM

        In reply to: mrputtputt

        when you use your rewards card the Brtista is supposed to inform you if you have earned your free item.
        When i think that i have a free drink i tell them when i go to pay i say " i think i have a reward" and when they swipe the card they will either say yes and you can use it or oh well i don't see it on here. and you will be charged for your drink.

      • jwatson23
      • 1/10/2013 12:33 PM

      In reply to: bigeric23

      You're right, Starbucks is out to make money...BUT when you have something that draws people into your company and then take it away people are going to *****. Its like taking away the most ordered item on your menu. You end up hurting yourself when your loyal customers...(which you have to be if you're getting like 30 starts to keep or get gold status) start to say "hey you know what, I'm out." Every dollar counts, it seems someone needs to learn more about business.

      • Aspen8
      • 2/24/2013 11:32 AM

      In reply to: bigeric23

      To the contrary, Starbucks is absolutely selling "happiness". Especially now that customers have so many choices, they have to make their customers happy. Without altering my route to or from work by more than a minute or two, there are four other places I could purchase a morning vanilla latte. My loyalty has been to Starbucks because of their reward program, including the free syrup and free soy. Change the reward program, change my loyalty. That's free market capitalism...not whining.

      • grubbery
      • 3/26/2013 10:41 AM

      In reply to: bigeric23

      They don't charge for milk. They don't charge for cream. As a loyal customer, I was rewarded with free soy because I can't drink milk.

      As a grown up, I've taken my business elsewhere after letting SBUX know. When you're a grown up, you'll understand.

      • huntgoddess
      • 8/27/2013 6:56 AM

      In reply to: bigeric23

      Thanks, Starbucks employee. That's helpful.


      • cyndeharven
      • 9/26/2013 8:10 PM

      In reply to: bigeric23

      I agree.

      Lot of whining over what is essentially FREE stuff.

      You're not actually ENTITLED to anything. If Starbucks choose to give something, yay! If they choose to stop the freebie, big deal.

        • rachiti
        • 11/27/2013 10:06 PM

        In reply to: cyndeharven

        Rewards programs exist to show frequent shoppers they are appreciated. It's not about entitlement. It's about having a reward that encourages repeat business. When that rewards system no longer gives incentives for customers to frequent an establishment over another, customers will reevaluate their choices. The "whining" is customers telling Starbucks they've lost their business. Lost business costs Starbucks. If that cost exceeds the freebie cost, SB may reverse the decision.

      • rachiti
      • 11/27/2013 10:11 PM

      In reply to: bigeric23

      Rewards programs exist to show frequent shoppers they are appreciated. It's not about entitlement. It's about having a reward that encourages repeat business. When that rewards system no longer gives incentives for customers to frequent an establishment over another, customers will reevaluate their choices. The "whining" is customers telling Starbucks they've lost their business. Lost business costs Starbucks. If that cost exceeds the freebie cost, SB may reverse the decision.

    • ConnieBell17
    • 11/13/2012 1:09 PM

    Seems a lot of people are missing rewards by not recieving emails. I have not recieved the gold card, let along an email for my rewards. I was notified of Gold Card status in the summer...July maybe? Still waiting for that gold card to arrive in the mail. Best reward was free syrup and soy. Hopefully Starbucks is using the $$ saved to pay for workers benefits!

    • bdevinejr
    • 11/13/2012 1:45 PM

    I have really cut back my coffee consumption! I really DISLIKE the changes in the program! I haven't been notified of any of my free drinks... And now that I have to pay .50 for my syrup... That's like an extra one to two dollars a day! I give... Now I have pretty much switched to a tall brewed coffee once or twice a day.
    MOST DISAPPOINTED in the new program!!!

    • alejandramonge
    • 11/14/2012 7:57 AM

    How long will it take to receive the rewards? After October the 16 I already reached two rewards and haven't receive no email or notification at all.

    • NMYouthguy
    • 11/14/2012 4:06 PM

    On the web site if you click on your name, where it says "Hello (your name) it drops a box down with a summary of your account info, like how many stars you currently have and how many rewards you have waiting for you, it does not tell you when they expire. Just discovered this. Additionally, I have not received an email to notify me of my free drinks, found them on the app accidentally...

      • mspretty0514
      • 1/10/2013 7:23 AM

      In reply to: NMYouthguy

      when you go to your rewards history and click on the reward (cup) on the calendar it will tell you when you earned it and when it expires and if you have used it the day you used it.

      • JacksX5
      • 11/16/2013 7:52 AM

      In reply to: NMYouthguy

      Hi, once you get to the calendar where it tracks your purchases (not that it's always accurate) you will see a star or more for the purchase on any given day and a cup symbol for an earned reward. If you hover/click over the cup symbol, it will give you the expiration date. I have never had a problem receiving my emails notifying me of free earned rewards. Maybe your email settings are sending the emails to junk/spam or promotions like they do on my gmail account...hope this helps y'all!

    • chunso01
    • 11/14/2012 4:57 PM

    i dont understand how so many people can have expired rewards, when the program just started in mid-October. they should be good for at least 30 days.
    also, please advise where on my starbucks account site where it states what the expiration date(s) are.
    the website says the email notification lists the expiration date, but it does not.

    • mcmahodc
    • 11/14/2012 5:03 PM

    Can no longer see rewards on the website. I'm a daily Starbucks customer and have no idea where my rewards should show up. I assumed (stupid me) that it would just automatically add to my card---but NO! I need to speek magic words to the barista. Of course if I forget that I had the magic text/email then POOF! the secret words expire.
    Alterra is calling my name.

    • mrskklynn
    • 11/14/2012 9:19 PM

    I have to say, I am quite displeased that starbucks has opted to discontinue the complimentary extra shots, syrups, or soy substitues. That is one reason I enjoyed being a gold member and tried to quickly keep my gold status at the beginning of the year. Being charged extra because you are lactose intolerant is absurd. Guess I'll be making my own coffee's or going to Peet's. I'm on strike, til they bring the old rewards back.

    • mursich
    • 11/14/2012 11:49 PM

    Well, Mr. Matthew G--director, Global Brand Loyalty, looks like
    you're losing your loyal followers. I agree with them.

    • mz_jonesy
    • 11/15/2012 11:46 AM

    Very disappointed. SBUXs thinks new program is EXCITING? Nope! It's exactly what SBUX does best: BS MARKETING. It's insulting you'd assume custs are that **** dumb. Here's the kicker: custs are not proactively notified @ the register they have rewards they can redeem. What a great strategy for not paying out rewards: "Hopefully they'll forget." Once my SBUX card is empty I'll be getting my $4 lattes elsewhere. And I'll not be giving SBUX cards to friends,family,colleagues,customers this xmas

    • Gemini3162
    • 11/15/2012 2:37 PM

    I don't like the new method either - my drinks are more expensive now without the free syrup and soy milk and I got my 1st email today stating that I have a free drink but when I go to my account, it shows that I still need 4 more stars. I hate having expiration dates as I preferred to save my rewards for when my cash was short or I wanted something extra special that cost more. I think this was Starbucks way to save more money, and then the employees aren't properly trained either. CHANGE BACK

    • michellereade
    • 11/15/2012 10:57 PM

    I agree, it's a most confusing system. Not sure why, if you have earned a free drink, the next time you use your card you don't automatically receive that drink for free. And, if they expire, without you knowing you need to ask the barista to check if you have a free drink reward - what a scam!

    • Arolfson
    • 11/16/2012 12:03 AM

    This is horrible change. Being charged extra for soy is already a scam, and having to wait around like an idiot trying to ask the busy baristas if I can have some soy instead of getting it at the self service area is ridiculous too. I can't eat most of the food making this program totally pointless now. I also have expired rewards as well, this new program is the worst. Whole Foods and PEETS from now on.

    • Nmep1865
    • 11/16/2012 6:42 AM

    Based on what I see here either Starbucks doesn't care what their customers opinion is or they just don't read these comments. It took me a while to see that I had awards only to find out that if you don't ask for them then you don't get them. This is the computer age, if I have an iPhone that can quick pay for my older you would think that they could fix the program to automatically use the rewards.
    Good by Starbucks, hello McDonalds!!!

    • rayalur
    • 11/16/2012 7:17 AM

    I am beyond disappointed and totally agree with others that I don't choose to drink soy milk because I want to pay extra money for it. I drink it because I cannot drink regular milk! It's insane to charge a fee for soy milk, which costs just about the same as regular milk. Between this and the horrible customer service, the lack of consistency with my ($6) lattes and the lack of interest Starbucks has in listning to their most loyal customers, I would say I'm pretty much done. Thanks.

    • rdouglas312
    • 11/16/2012 1:08 PM

    I'm confused about how to get a free refill! I asked an employee once after ordering my latte. He said within 2 hours I can get one, but not a latte, a drip. At another store, I ordered my latte, then within 2 hours tried to get a free drip. The person told me no can do since I ordered a latte! How does that make sense. If I order a cheaper drink, I'll get a free refill! Does Starbucks really want me to order a order cheaper drinks to get a free refill?

    • daners33
    • 11/17/2012 12:03 AM

    Because my daily coffee now costs me $.50 more, I have had to cut back on the number of visits I make to stretch my coffee budget. By that logic, I'm not really earning rewards "faster," am I?

    I also really enjoyed the syrup reward because I only ask for about half a serving of syrup. Seems unfair that I should have to pay for a full serving. Local coffee shops are starting to look pretty good to me...

    • mcmedel
    • 11/17/2012 7:57 AM

    I joined the loyalty program only for reduced prices on soy milk and now there is no reason for me to stay in the program. For someone who has no option but soy milk and who has been drinking five times a week a venti soy wet capuccino for two years, this is an invitation for me to take my business elsewhere. I have tons of other good options!

    • 11/18/2012 7:36 AM

    I totally agree with all..if you earned a free drink, please send us an email at least. Or when they swipe our card it will tell them that we can get a free drink/item today, just like my Panera Bread rewards card. They ask me if I want to get it now or later and reminds me when it expires now that's CS service!

    • ikathuria
    • 11/19/2012 11:14 AM

    i had been a loyal customer (spending several thousands dollars/yr) until your recent change regarding soy. Typically, I used to buy one drink a day and on many occasions drinks for collegues, friends and family.

    One of the main reason I went there was due to your free soy program for card members. I'm sure you don't care, but, since your poicy change, of charging for soy (i am lactose intolerant) I have decided to spend my money elsewhere. Hopefully, your views will change.

    • Ckolson58
    • 11/25/2012 12:19 AM

    Argh!!! My rewards expired before I noticed. I did not get an email! Very unhappy. Not only did I miss out on my drinks but I no longer get my free syrup either. Well, The Nordstrom's coffee bar is closer...

    • darknymph25
    • 11/25/2012 4:23 AM

    I am *severely* lactose intolerant and now have to pay extra for all my lactose-free milk or soy milk. How does this constitute a *REWARD* for my patronage at your coffee chain? I reached gold level and I am now being punished because the extra money I will spend on lactose-free milk will negate any of the 'faster' rewards you are offering, cost-wise. Absolutely infuriating! It was the ONLY reason I ever chose to get a Starbucks card. You are losing a customer.

      • vjdineen
      • 3/21/2013 3:13 AM

      In reply to: darknymph25

      I completely agree! I am allergic to dairy and I too have a gold card now and found out that soy milk is no longer free. It's ridiculous. I have to say it is the least Starbucks can do. At least places like Au Bon Pain exist and I believe Caribou Coffee has Soy milk out on the counter COST FREE! I am extrememly disappointed with Starbucks as well.

    • sassy57477
    • 11/29/2012 8:20 AM

    I am really unhappy about the change on how get our information on our free drinks. I have missed out on several of my free drinks. I go to Starbucks everyday to my handcrafted drinks. I relied on my free drink card to remind me I had a free drink. An email showing that I earned my free drink and when it expires would be helpful. I could at least print it out myself as a reminder. I hope you do have a quick fix in order to keep your loyal Starbucks members happy.

    • mictyler
    • 12/2/2012 1:42 PM

    I didn't realize that you changed your policy until I was charged for syrup. When I questioned the charge your baristas had no idea why I was charged. This happened twice and the third time just last week, the barista said card members no longer get it for free. I will finish this card and not purchase any others for me or gifts. This was the only reason for me register.

    • vickisutherland
    • 12/4/2012 8:38 AM

    No syrup or soy since Oct. 16 = Starbucks= -$387.10 Other Vendors = +$318.50

    • msahaas
    • 12/8/2012 2:58 PM

    Since the soy option was dropped, i don't feel that i should be punished for having an autoimmune disease that causes lactose intolerance. Especially when milk costs the same or more. It sends a message across that they are greedy and don't think much of their costumers. I stopped going to Starbucks and bought the Mr. Coffee Latte Machine. So long soy, then so long Starbucks.

    • psvmm11
    • 12/11/2012 4:54 AM

    I'm also disappointed about the free soy being taken away. Starbucks was a treat for me and my children but now some of the insentive has just been taken away since soy is necessary for me to enjoy my latte :(

    • janetjaffke
    • 12/14/2012 8:44 AM

    My reward expired as well. I assume when I used my phone app that when I had a reward it would automatically be used for my next drink? Do I need to tell the Barista I have a reward so they can do some magic with the scanner. I really think the rewards program helps me justify the expense of starbucks but not if it's not easy to redeem the benefit.

    • Tarrab
    • 12/17/2012 1:09 PM

    I didn't receive the email for the christmas rewards and was wondering if only certain people can get that? Please let me know if I qualify for the reward christmas program.
    Thank you

    • amv112
    • 12/29/2012 8:25 PM

    Totally frustrated. According to my account I have earned two free rewards. When I checked out today, I was told that both were expired. Really? When does the rewards expire? Have yet to find that answer. Thinking I'll just pick up my coffee at a local coffee shop instead, since they at least give you a punch card for a free coffee, with no catches.

    • Peteadshead
    • 12/30/2012 11:38 AM

    My free birthday drink has apparently expired already which is odd since my birthday is in 2days time. Cashier clueless. V disappointing customer service

    • kanonballz
    • 12/30/2012 6:32 PM

    I have not been able to redeem my free drinks that I have earned!

    • Henrtro
    • 1/4/2013 6:42 AM

    I fully agree with all of the postings. The revised reward programs was poorly done and executed. To cut out free soy for Gold members is poor marketing decision.
    On a brighter note, I was able to use my free reward (Holiday drink) with relative ease.

    • spf30girl
    • 1/4/2013 11:45 AM

    So disappointed you have dropped the free Soy option. There are so many that make a health choice to avoid dairy or simply cannot tolerate it...and your charge for it is unreasonably high given the relative price of soy milk and the longer shelf life.

    • epullen
    • 1/5/2013 8:33 AM

    Is anyone at Starbucks reading these comments? You have multiple customers posting the same questions and comments. If a Starbucks Customer Service rep was responding, it would alleviate consumer frustration and anger.

    Right now, it looks like Starbucks just doesn't care what their customers think.

    • c398058
    • 1/5/2013 8:56 AM

    Here is how I find out when my rewards expire:
    *Go to the top where is says 'Hello [your name]"- click arrow for menu
    You will see 'My Rewards'. If you have one, click on 'Free rewards' this will take you to history section and will show all your visits to Starbucks.
    * Now look in the calendars for a 'cup' icon rather than a 'star'. These are your rewards. Click the cup and you will see the expiration date of that reward.

    Hopefully it wont show expired like mine did. Annoying!

    • MeganJVladoiu
    • 1/5/2013 1:31 PM

    I recently learned I am lactose intolerant, and I am extremely disappointed to learn there is no free soy milk reward. I would rather have free soy milk at the green level than free refills.

    • Halfay11
    • 1/10/2013 7:04 PM

    When you purchase a drink at a green card level do you get a free refill?

    • priddyrealtor
    • 1/11/2013 5:54 PM

    well that is nice stick it to the folks with allergies, to help others get a free drink faster. Nice Starbucks really nice! "Sarcastic voice"

    • 1/11/2013 10:00 PM

    Why is soy in an "add on" category with sugary syrup? Why is cows milk FREE with or without a Starbucks card but SOY is not? Hello Starbucks Corp, but this is the year 2013! This is not the 90s anymore. Many people today avoid milk for health reasons or because they know they are lactose intolerant. Why is Starbucks penalizing customers for choosing soy over cows milk?! I live in Bellingham, WA, near Seattle. And most coffee shops offer free soymilk nowadays (Woods, Pete's, to name a few).

    • merissa80
    • 1/15/2013 8:26 AM

    Soy milk was the #1 reason I even participated in the rewards. Also when you buy coffee with the rewards and add soy milk you STILL have to pay for the soymilk. Whats that about?? Guess its back to making my own coffee. Very disappointed in these changes.

    • dubarry128
    • 1/19/2013 10:29 AM

    I recently received my free birthday reward email and attempted to redeem it. The barista told me their was no free reward on my card. I reached out to Customer Service and they claim they created the award 6 weeks before my birthday and that I had used it. Not true, and their own online system confirms that it was not received nor used. Customer service doesn't care. I just bought ground coffee from a competitor and intend to significantly decrease my visits to Starbucks.

    • 1/20/2013 10:24 AM

    I would like to know how many drinks I purchased since my last 30 drinks. My
    gold card expires the end of January but I do not know how many drinks I need to
    keep gold.

      • 12/3/2013 1:54 PM

      In reply to:

      Call the 800 number on the back of the card. Starbuck agents will be happy to give you any information that you need. Also, have those who are complaining about not getting emails, have you changed to a new one, or just plain moved.

    • swang72
    • 1/21/2013 12:04 AM

    Hi, I reached gold level in October, but I have neither received email noticing me nor received customized gold card. Could you help check what happened? Thanks!

    • EllenMScott
    • 1/21/2013 11:44 AM

    My birthday free drink expired before I even used it. The Starbucks in southington ct argued I used it. I did not. There must have been a mix up but as usual southington store did not help me. They directed me to send an email. I have spoken to Kim the district manager. She had really worked on that store but they are slacking. Can I at least get a free drink for myself. They are very nasty. They need to stop quoting Starbucks policy and be human beings.

    • seandepue
    • 1/23/2013 5:15 PM

    Since it is difficult to know if you have a reward and when it expires - here's an idea:
    Have the reward info easily available on your card to the baristas, so that when they swipe your card they can alert you: "Did you know you've earned a free drink?"

    • lgurka
    • 1/28/2013 5:51 PM

    I don't need the free refills! I really miss the free soy and syrups. The new reward system is very little reward for me. If you drink latte...where is the incentives? Please go back to the old rewards.

    • tiffaniharp
    • 2/4/2013 7:25 AM

    I was very disppointed in hearing about Starbucks charging for soy now. I am allergic to gluten and dairy. Not lactose intohlerant. Allergic. And yet I am still a loyal customer because I like my lattes. It is sad that people with severe allergies or a moral aversion to dairy are being punished in a way. We are being charged $0.60 extra for soy on each soy drink. Starbucks is offering us a free drink for ever 12 TRANSACTIONS, not drinks purchased. So how does this add up? If I were to get just on

    • tiffaniharp
    • 2/4/2013 7:26 AM

    I was very disppointed in hearing about Starbucks charging for soy now. I am allergic to gluten and dairy. Not lactose intohlerant. Allergic. And yet I am still a loyal customer because I like my lattes. It is sad that people with severe allergies or a moral aversion to dairy are being punished in a way. We are being charged $0.60 extra for soy on each soy drink. Starbucks is offering us a free drink for ever 12 TRANSACTIONS, not drinks purchased. So how does this add up? If I were to get just on

    • 2/27/2013 6:13 AM

    Dear Matthew. As I have read from the posts, there is allot of emotion being written. While I do like the program, I think we are asking for the following:
    Emails when you reach a free drink, and followup emails before they expire. Maybe when we go into our profile we can set these alerts to our liking. I as well have lost a drink, but what I want is a reasonable solution. I do understand that you have a calendar on your site, and it shows the information.

      • 2/27/2013 6:19 AM

      In reply to:

      In addition to my previous post, has Starbucks considered letting the users choose their "plan". Meaning the choice of a program, such as free drink, or no free drink and discount drinks (free syrup). Hilton Hotels offers these plans for the rooms, maybe you can offer this to your customers.

    • traceyr8
    • 3/2/2013 9:34 AM

    I had 2 reward drinks expire before I could use them because I did not get an e-mail stating that they were available. Didn't know the postcards were going away. Dissapointed in Starbucks!! -longtime goldcard member since May 2008

    • Operatica
    • 3/10/2013 5:35 PM

    Not impressed.

    Very selfish of the company.

    • davidson13
    • 3/11/2013 12:43 PM

    I was reminded again the other day how much I think the change to the complimentary soy stinks.
    that was the whole reason I got the card in the first place.
    guess I will go back to getting drinks from the locally owned shop.

    • 3/14/2013 5:29 AM

    I'm really, really disappointed that a gigantic organization like Starbucks would penalize and punish their customers who choose to not eat animals by charging a ridiculous .75 or more for soymilk instead of cows milk.
    I don't believe for one minute that they are paying more for the soy than animal milk and, as we all know - if you aren't using organic hormone free milk, than the milk you are feeding your customers is laden with bad ingredients.

    Be the leader and 'support' a healthy lifestyle

    • dlcanham
    • 3/25/2013 1:00 PM

    So I have been told by my Baristas that if I don't use my Gold Card during my purchase that I can login to my account at and use my receipt to add my purchase. I have looked everywhere online and do not see where to do this. Does anyone know how to do this. Thank you for your help!

    • annie126
    • 3/25/2013 4:21 PM

    I'm sorry but the majority of you people need a reality check. Soy is NOT HEALTHY!!!!!! So, if you're drinking soy for "health" reasons it's time to do a little more research. It's just as problematic as cow's milk.

    • H2fanning
    • 4/21/2013 1:37 PM

    The new gold card rewards no longer motivate me keep up my gold card status. I kept it up for free syrups and soy. I will use up the remainder of $ loaded to my card and find another coffee establishment. It's just not worth it anymore.

    • frankelee
    • 5/18/2013 12:10 PM

    Expiring rewards are a fantastic way to piss off customers. I tried to use one I had received but got no notification over, and the barista said it had expired even though the website didn't say it had. I was about to walk out and go to Panera, but she gave me the drink anyway. I live in a large city, I have tons of options, and you'll get more money from me by not playing games with your rewards system in the long run.

    • 5/26/2013 3:47 PM

    When I am at work I get my Starbucks coffee from the cafeteria and I have the option for Soy Milk without extra charge. I just don't understand why you would want to charge for Soy milk when nowadays it cost the same as the other choices you have in milk or half and half which I think half and half is even more than soy milk in the store. Makes no sense to me other than you want to up your profits.

    • samarko
    • 7/8/2013 6:32 AM

    I use the app on my smartphone. Love it! Can reload my cards instantly with PayPal, always know reward status. Wish Sbux offered rice,coconut or almond milk. Can have a little dairy, cannot have soy. Many people cannot have soy for allergy, medication, hormone concerns..get on board Sbux with some choices.

    • 7/13/2013 7:39 AM

    I love Starbucks and it truly is a second home for me. I enrolled in this program but to say the least it is confusing. Yes I have earned the free giveaways but I can't seem to figure out how and when I earn the stars. I am stuck at a number inspite of almost daily transactions. I have had atleast 10 transactions in July but the account says I have earned zero stars!!I am just frustrated as I was hoping to get to Gold level!!! The mechanism needs to be clarified and communicated to all.

    • sjd1956
    • 7/15/2013 9:37 PM

    I agree with so many other people, I have been trying to find out when my last reward is going to expire and can't find an answer. I'd like to see you go back to the postcard. I'm going to check with some other coffee shops and see how their system works. I may be saying goodbye to Starbucks too.

    • 7/19/2013 8:30 AM

    Sure doesn't sound like Starbucks great invention of not sending out postcards is working for them. I had 7, yes 7, expired rewards and didn't even know it until I contacted Starbucks online. What a joke that the stores can't notify you of a rewards sitting out there. Love my Starbucks, but sure am disappointed in their "new" system. I was given a credit of 7, but they had a very short expiration. Here's hoping SB's gets it together....

    • marsstitcher
    • 9/19/2013 11:34 AM

    Hi. I have collected the Starbucks "state" mugs whenever I visit a new state but I must say that I don't like the new style. It's too cutesy and wide. I feel that the old style is a more artistic design and representation of the area...with more realistic memorable pictures. I just came back from Alaska and didn't purchase the new state mug because of the new style. I went to as many Starbucks as I was able (about 5) hoping they would have one of the old style mugs left. No luck.

    • genelo
    • 9/19/2013 12:29 PM

    I agree with getting postcards again because the email notification just isn't working. I found I had 3 rewards that expired in the past 2 months and never knew it was there. Also, I think the cashier's that can see we have rewards should be able to tell the customer it's there. How else will you generate customer loyalty if it doesn't seem that Starbucks is on our side?

    Also, I had purchase 2 talls a few days ago and it's not on my calendar. Need to figure out how to get my stars =)

    • Cjoeschafer
    • 9/21/2013 5:29 AM

    Hello! I signed up for the September star dash and had 5 of the six stars needed already for the $5 ecard and now they star dash tabulation is not showing on my home page? I will end up with the $10 one, but I need to make sure I get!

    • alegarciaoc
    • 9/25/2013 10:09 PM

    I don't understand why starbucks has to take the syrups and soy milk away!! Don't they make enough $ already? On the contrary they should be serving their loyal customers , and providing better regard benefits!! Wow, disappointing!

    • 1wildflwr
    • 9/29/2013 1:27 PM

    I have had no trouble with the new system and didn't even realize I was eligible for a free birthday drink until I got an email telling me I had one waiting for me at my local Starbucks. I had lost my card months prior so had to reapply for a new one. It got here three days after my birthday but the brewmaster gave me my reward without a quibble. I am now a loyal customer and stop by a starbucks whenever i'm on the road. I'm already half way to gold status in only two months! Free food is neat2!

    • hypermusicmom
    • 10/9/2013 11:56 AM

    my account said I completed the star dash for a $5 ecard and that I would get an
    email by the 8th of October and havent.

      • klbowser16
      • 10/9/2013 12:57 PM

      In reply to: hypermusicmom

      I have the same problem with the star dash promotion. Said I completed it, and would get an email by 10/8 on how to claim reward but haven't heard. Now my account doesn't even show I won.

    • americanaerogift
    • 10/20/2013 12:19 PM

    I'm frustrated and disappointed. I get many emails from Starbucks but for some reason I never received an email re free birthday drink or another email telling me I get 50% (maybe its 15% ?) off any food or bakery item! How I found out was calling their 800 #. Called twice and got different info. Each rep said I should have received email. One gave me the code for % off food, tried to use it and cashier said it doesn't work. I'm confused on how this whole process works.

    • 12/8/2013 6:54 PM

    Why am I not receiving offers via email or text? Although, I've opted into both. This is very frustrating!

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