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An Open Letter: How Can America Win This Election?

On Independence Day, our country celebrates the promise of America.

It’s a day to remember that the principles that bind us together vastly outweigh what keeps us apart. The freedom to dream and the opportunity to create a better life – not just for ourselves, but for each other – has always defined our great nation.

I am a product of that American Dream. As a kid who grew up in public housing, went on to get an education at a state university and build a business, I am grateful for what this country has made possible for me. In turn, at Starbucks, we have always tried our best to honor our responsibility to the communities we serve.

And on this Fourth of July, our communities need all of us.

Across the country, millions of Americans are out of work. Many more are working tirelessly yet still unable to adequately care for their families. Our veterans are not being welcomed home with the level of support they deserve. Meanwhile, in our nation’s capital, our elected leaders are continuing to put ideology over real solutions. I love America, but we all know there is something wrong. The deficits this country must reconcile are much more than financial, and our inability to solve our own problems is sapping our national spirit. We are better than this. America’s history has showed that we have accomplished extraordinary things when we act collectively, with courage, creativity, and generosity of spirit—especially during trying times.

As we celebrate all that is great about our country, let’s come together and amplify our voices.

Let’s tell our government leaders to put partisanship aside and to speak truthfully about the challenges we face. Let’s ask our business leaders to create more job opportunities for the American economy. And as citizens, let’s all get more involved. Please, don’t be a bystander. Understand that we have a shared responsibility in solving our nation’s problems. We can’t wait for Washington.

At Starbucks, we are trying to live up to our responsibility by increasing our local community service and helping to finance small-business job creation with Create Jobs for USA. Our company is far from perfect, and we know we can do more for America. But we need your help. We need your voice.

Join the national conversation with #INDIVISIBLE. Starting today, I invite you to share your view of America, and how we can all put citizenship over partisanship. On Instagram, post a photo of the America we all need to see. On Twitter, provide a link to an innovative idea. Blog about who’s making a difference in your community; or on YouTube, share how you made your American Dream come true. No matter where you post, if you use the tag #indivisible, Starbucks will do its part to collect and amplify your voices.

To spark the conversation in our stores, your local Starbucks will proudly serve everyone a free tall hot brewed coffee on the Fourth of July.

Together, we can set a new tone in America. We hope you agree that doing so is a powerful way to celebrate our nation’s birthday.

In 2012, America needs to win the election more than either party does. It is time now to join together as Americans. It is time, whatever our differences, for us to strive and succeed as one nation – indivisible.

comments (13)

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    • JackofMaine
    • 11/12/2012 3:14 PM

    I have read that some groups are planning to "make Starbucks pay" for supporting same sex marriage. So tomorrow I'm going to my local Starbucks and buy coffe, even though I don't like it, because I want to support their position.

    • davidncarey
    • 11/18/2012 1:29 PM

    Regardless of whether we won or lost , we need to at least act like winners by stepping up to the plate to give it our best swing for the Red White and Blue !

    • commortis
    • 11/19/2012 3:37 AM

    This Nam-era Veteran's eyes have been opened by the last two Presidential elections. We have come a long way; regardless of how much further we have to go. I am surprised and pleased, heart swelling with the pride I felt when I graduated from Army Jump School. Even as some of the opposition's actions and words stung with my suspicions of their motives, it does still seem like we all did win, because we can all speak our minds. Now may we join hands and take care of the business at hand...

    • geosjava
    • 11/26/2012 7:21 AM

    Let's get real. There's only one way to "win this election": impeach Obama. Otherwise, we will get 4 more years of what he has given us: abject failure and the most inept presidency in the history of our nation.

      • tbiggi
      • 12/9/2012 8:41 AM

      In reply to: geosjava

      Inept presidency? Apparently you forgot, don't know or don't care who got us in this situation in the first place Go get a life and open your eyes.

      Congress needs to be more bipartisan as noted by Mr S. above. Citizens like us need to more involved and convince our political representatives to work towards the good of all people .. not just their associated party.

        • cyndeharris
        • 12/25/2012 2:11 PM

        In reply to: tbiggi

        I'm just curious. When exactly does Obama own this economy? I guess only when it gets better? lol. America always comes back, it's just a matter of how quickly. As a small business owner myself, I can tell you that Mr. Obama has done exactly the opposite of what would have made business feel more comfortable and more in the mood to hire. It's truly a sad thing when a "true believer" as he is gets control of power.

        • flowergirl8989
        • 12/26/2012 10:38 AM

        In reply to: cyndeharris

        When the Republicans decide to get off their behind and quit trying to sabotage the recovery for their power grab. When they quit holding out for the very rich. This has been a record for filibusters with the Republicans completely obsessed with only helping the very very rich in this country. Obama has given small businesses 16 tax breaks, and has had to fight the Republicans for every single thing to help the people in this country.

      • Lyn Adams
      • 12/15/2012 2:40 PM
    • astavisky
    • 12/3/2012 5:29 PM

    You should have given away FREE COFFEE. After all, that's what this election was all about, free stuff right?

      • Lyn Adams
      • 12/15/2012 2:41 PM
      • flowergirl8989
      • 12/26/2012 10:48 AM

      In reply to: astavisky

      Yes it was about the difference in corporate and rich peoples welfare or the peoples welfare (a sliver of the countries budget). Meanwhile the welfare for the very very rich is taking this country down and they are loving the manipulation of the stock market and housing collapse. Romney says let it bottom out so he and his rich buddies could buy them and rent them to the poor and very poor. Quit believing the propaganda the big corporate welfare rich are paying your tax dollars for.

    • flowergirl8989
    • 12/26/2012 10:56 AM

    When I heard the Starbucks rep talking on CNN about how we need to look at entitlements, it made me mad. Look at the entitlements for the very rich. Millionaires getting subsidies (Welfare entitlements). The mental health in this country is almost non exisistant, its why we are having so many shootings by people with mental instability. People can't afford mental health care. Reagan kicked the mentally ill in the behind and it has been that way ever since.

    • 11/23/2013 4:10 PM

    my classmate's ex-wife makes $79/hour on the computer. She has been fired from work for six months but last month her income was $12765 just working on the computer for a few hours. find out this here

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