A Milestone of a Million
On the Starbucks Card innovations team where I work, we recently hit a major milestone – we’ve had more than 1 million mobile transactions since the national launch of Starbucks Card mobile payment on January 19.
This is exciting news for us! We created mobile payment apps because we heard from a lot of you that you don’t always have your wallet handy when you want to get a latte – but you always have your phone! I’m the same way. When I walk my dog in the evening after the gym, I don’t carry my wallet but my phone is always by my side.
Starbucks Card Mobile also lets you view your balance, check your Stars in our My Starbucks Rewards program, reload your card and find the nearest store. With mobile payment accepted at more than 6,800 company-operated Starbucks stores and over 1,000 Target locations, there are plenty of places to experience the fastest way to pay at Starbucks!
And more milestones are coming. For you Android users out there, we are busy working on an Android release for you. BlackBerry users can look forward to Torch support in the next few weeks.