Not all coffee drinkers are alike. Some like a dark and bold cup, while others prefer a lighter roast. Here in the Digital Marketing team at Starbucks we’ve been busily transforming our website, so that when you visit us at Starbucks.com, finding the coffees in our collection you’re sure to love is a cinch.
In conjunction with the introduction of the Starbucks Roast Spectrum and the Starbucks® Blonde Roast – a lighter roast profile for coffee drinkers who like a milder cup – our coffees are now classified by our roast profile: Starbucks® Blonde, Medium and Dark. If Pike Place® Roast is your preferred brew, for example, browsing our medium roast coffees might lead you to your next favorite.
As you may have heard, we’ve launched a new, 31 oz cold cup size called “Trenta,” which will be available in all of our U.S. stores by May 3. We’re excited to offer this larger size to our iced coffee and Tazo® iced tea fans out there. (And if you are a fan, don’t worry – unsweetened drinks in this new size will still have about 90 calories, while sweetened versions will have about 230 calories.)