Now available across the US & Canada!

 

Starbucks VIA™ Ready Brew

 
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IN WRITING

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WITH A PHOTO

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ON VIDEO

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*Your creativity could score you a great prize.
Learn about our Contest
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The Starbucks VIA™ experience contest
The rich, satisfying taste of Starbucks VIA™ can be enjoyed in any number of ways. Share your experience with us and you could win a great prize. Each week from Sep 29 to Nov 10, we'll scour the most popular submissions in one of our experience categories and choose a winner. Get creative - we can't wait to hear from you!
Read the Full Contest Details
THIS WEEK'S PRIZE

Get yours in by October 20 for a chance to WIN!

  • 1-year Starbucks VIA™ subscription, three 12-packs per month for 12 months
  • $100 Starbucks Card
  • $2,500 Williams-Sonoma Gift Card
  •  
    Week 1
    Oct 1 - 5
  •  
    Week 2
    Oct 6 - 12
  •  
    Week 3
    Oct 13 - 19
  •  
    Week 4
    Oct 20 - 26
  •  
    Week 5
    Oct 27 - Nov 1
  •  
    Week 6
    Nov 2 - 8
Full Starbucks flavor in an instant. Too good to be true? Try it for yourself, then give us your verdict.
 
 
A cup in the morning or a cup for a guest - tell us how you like to serve Starbucks VIA™ at home.
 
With Starbucks VIA™, you never have to settle for "office coffee." How's that working out for you?
 
Starbucks VIA™ can go anywhere you do. See where it's been and let us know where it's taking you.
 
 
Starbucks VIA™ turns up in the most surprising places. Check out these wild stories and add your own.
 
Shakes, cakes and even steak! Try out these Starbucks VIA™ recipes and share one yourself.
 

Starbucks VIA™ Ready Brew

This is not instant coffee as you know it.  This is rich, flavorful Starbucks® coffee in an instant.

Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water. We believe other instant coffees taste flat and lifeless. Starbucks VIA™ Ready Brew is different - it's full-bodied and flavorful, just like the Starbucks® coffee you know and love.

It's made with the highest-quality, ethically sourced 100% arabica beans. The magic is in a proprietary process that we spent years perfecting. We microgrind the beans in a way that preserves all of their essential oils and flavors. No other coffee company takes this step, and it makes all the difference.

But don't take our word for it. Try Starbucks VIA™ for yourself.

We think it tastes just as good as any cup of freshly brewed Starbucks® coffee. And we bet you'll agree. Visit a participating Starbucks store October 2-5 to take the Starbucks VIA™ Taste Challenge. Let us know if you can taste the difference and receive a free tall brewed coffee for your time.*

Starbucks VIA™ Ready Brew is available nationwide starting September 29.

*Good on your next visit with offer card. Only at participating U.S. locations.

How Starbucks VIA™ Can Change Your Life

  • How to enjoy Starbucks VIA™
  • It's pretty revolutionary, when you think about it. With Starbucks VIA™, great coffee can be yours anytime, anywhere. A life-altering concept, with tasty consequences, to be sure. But with endless possibilities for enjoyment, where does one begin?
  • Watch the ad
  • We've put together a handy little guide to help you answer that very question. Have a read through for suggestions on how to make the most of Starbucks VIA™. Then invent some yourself and share them here with us.

Starbucks VIA™ Ready Brew

  1. VIA™ Colombia Colombia

    Latin America

    Medium

  2. VIA™ Italian Roast Italian Roast

    Specialty Roast

    Extra Bold

  3. VIA™ Decaf Italian Roast Decaf Italian Roast

    Specialty Roast

    Extra Bold

Starbucks VIA™ Experience Contest

We're choosing winners as we speak! No easy task given all the incredible Starbucks VIA™ experiences you've shared with us. Thanks to everyone who participated. Check back soon for the official announcements.

Now Available Everywhere*

Okay, not literally. But you can find Starbucks VIA™ across the U.S. and Canada in all Starbucks store locations, online and even on select United Airlines flights starting October 25. Pretty sweet, huh?

map of Chicago

Decaf VIA™ is here!

You and your brilliant ideas. The instant decaf inspired by you is now available at participating Starbucks stores all over the US. Pick up a pack of Starbucks VIA™ Decaf Italian Roast today!

Starbucks VIA™ Road Trip

Nothing brews up great memories like a great cup of coffee. Relive the bold, tasty adventures of Brad and Erin as they introduced Starbucks VIA™ to coffee lovers across the continent.

Who else is enjoying it?

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  • ½ cup
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  • 1 Tbsp
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