Our goals define where we'll focus our efforts and commitments, and set our vision for working with partners to find new solutions.
We are committed to
- Serving the highest-quality ethically traded coffee we can find.
- Promoting responsible growing practices that help create a better future for farmers and a more stable climate.
- Reducing our environmental footprint by working to use less and do more with what we use.
- Giving back to the communities where we do business.
100% of our coffee will be responsibly grown, ethically traded.
Although we've already reached 75% of this goal, the last 25% will by far be the hardest. Reaching this goal will require work to bring more existing farmers into our Shared Planet program, and also identifying new farmers for participation. We’ve recently opened up a new Farmer Support Center in Rwanda to help our expansion of SSP coffee in Africa, an important step in the journey we're on.
Although we've already reached 75% of this goal, the last 25% will by far be the hardest. Reaching this goal will require work to bring more existing farmers into our Shared Planet program, and also identifying new farmers for participation. We’ve recently opened up a new Farmer Support Center in Rwanda to help our expansion of SSP coffee in Africa, an important step in the journey we're on.
By 2015, we want to:
- Purchase 100% of coffee through ethical sourcing practices
- Invest in a better future for farmers and their communities by nearly doubling farmers loans from $12.5 to $20 million
- Combat climate change by offering farmers incentives to prevent deforestation, starting with pilot programs in Sumatra, Indonesia and Chiapas, Mexico.
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