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Ethos Water is a brand with a social mission—helping children around the world get clean water and raising awareness of the World Water Crisis.

Every time you purchase a bottle of Ethos™ water, Ethos Water will contribute US $0.05 (C$0.10 in Canada) toward our goal of raising at least US $10 million by 2010.

Through The Starbucks Foundation, Ethos Water supports humanitarian water programs in Africa, Asia and Latin America. To date, Ethos Water grant commitments exceed $6.2 million. These programs will help an estimated 420,000 people gain access to safe water, sanitation and hygiene education.

Worldwide, nearly 1.1 billion people (roughly 20% of the global population) lack access to safe drinking water [1]. This crisis impacts children in the developing world most. In fact, out of the 2.2 million unsafe drinking water deaths in 2004, 90% were children under the age of five [2].

Ethos Water was founded in 2002 and acquired by Starbucks in 2005. By making Ethos™ water available in Starbucks coffeehouses, we hope to inspire and empower our customers to help children and their communities around the world get clean water.

To learn more about the mission of Ethos Water, please visit ethoswater.com.

Sources: [1] WaterAid, 2005 [2] UNICEF/WHO, Water for Life, Making It Happen, 2005