Since we first opened our doors nearly 40 years ago, Starbucks has set out to be an enduring company. In recent years, faced with unprecedented economic challenges, we have taken a hard look at our business. We have reminded ourselves who we are and what we stand for. And we have transformed our company – reinvigorating our business and returning it to the path of profitable, long-term growth.
At the center of this transformation is an effort to reignite the emotional connection we have with our partners and customers. It’s a bond that is not only based on our coffee, but on something bigger.
It’s based on trust.
Trust that even though we may not be perfect, we are always striving to do the right thing. Trust that we will work to bring humanity to every aspect of our business. Trust that even though there is much more work to do, we will be authentic and transparent with both our successes and challenges.
We work to earn this trust from our customers and partners by doing business responsibly. We call this Starbucks ™ Shared Planet™, our commitment to sourcing our products ethically, improving our communities, and reducing our environmental impact. In this year’s Global Responsibility Report, we openly share with you our goals and progress in these areas.
Some may question whether a company can truly do well and do good. We know from experience that it’s not only possible to do both; it’s critical to our future success.
Warm regards,
Vivek
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