Community

Being involved in the community has always been a part of our ethos. We’re galvanizing local communities and motivating our partners (employees), customers and young people to join forces and become involved in initiatives that make a meaningful impact.

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Community Service

In 2010, Starbucks partners and customers around the world contributed more than 191,000 hours of community service, a nearly three percent increase from 2009. One way we were able to connect partners with needed work was through HandsOn Network in the United States and China. While we have work to do to reach our goal of one million service hours per year by 2015, we have a renewed commitment and have begun to implement new tools, including a new partner-facing community service website, to track hours and engagement.

In 2011, we will celebrate our 40th anniversary with a global month of community service. We are committing to motivating partners, customers and young people from around the world throughout the month of April to take action to make a lasting, positive difference in the neighborhoods where they live and work.

Youth Engagement

We are dedicated to encouraging young people to drive positive change in their communities. We hope to inspire innovation so they create positive solutions to real local needs they see in their neighborhoods. We set a goal in 2008 to engage 50,000 young people to innovate and take action in their communities by 2015. We are proud that we reached that goal in 2010. Through Youth Action Grants, we have helped support the engagement of more than 74,000 young people since 2008, who in turn mobilized more than 950,000 hours of community service in their local communities.

Youth Action Grants supported young people in organizations such as the Stadium School Youth Dreamers in Baltimore, where middle and high school students support one another through their own community center and the Children’s Environmental Heritage Foundation in Kuala Lumpur, Malaysia, where young people from low-income communities are educated about the importance of environmental stewardship.

We are beginning to learn how Starbucks Youth Action Grants impact the young people and the communities they serve. In 2010, we amplified our efforts in urban neighborhoods with inspiring changemakers Blair Taylor of the Los Angeles Urban League and Geoffrey Canada with the Harlem Children’s Zone. Their work inspires us and others to do more, and in 2011 we will collaborate with our nonprofit partners to make meaningful investments.

Giving

In 2010, Starbucks Corporation and the Starbucks Foundation gave a total of $22.4 million: $17 million in corporate giving and $5.4 million from the Starbucks Foundation. Corporate giving included $10.3 million in cash and $6.7 million in in-kind contributions toward community-building programs – including the Global Fund through our partnership with (RED) and other efforts.

The Starbucks Foundation, a separate 501(c)(3) charitable organization that receives the majority of its funding from Starbucks Coffee Company and private donations, made more than 100 grants to nonprofit organizations in 2010, including $1.6 million for Starbucks Youth Action Grants and $1 million to the American Red Cross for the Haiti earthquake relief effort.

We invite you to learn more about our efforts to support and enrich the communities where we do business at starbucks.com/responsibility.

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Goals

Progress

 

Mobilize our partners (employees) and customers to contribute 1 million hours of community service per year by 2015

Our reported service hours increased by 2.8% in 2010.

NEEDS IMPROVEMENT
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Engage a total of 50,000 young people to innovate and take action in their communities by 2015

We reached our goal in 2010 – engaging over 53,000 young people in community activities in a single year.

ACHIEVED
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