Goals & Progress: Community Service & Investments
Goal: Mobilize our partners (employees) and customers to contribute 1 million hours of community service per year by 2015.
We more than doubled our community service hours from 2010.
Now, more than ever, communities are looking to the private sector to share resources and create meaningful change. By mobilizing partners (employees) and the communities we serve, we’re tapping into a passionate network of customers and partners eager to be a catalyst for change in their local neighborhoods.
In 2011 organizations such as HandsOn Network, DonorsChoose.org and UK Youth were instrumental in our efforts to help address social challenges and improve economic opportunities in communities where we do business.
In April 2011 we put a special focus on community by hosting a Global Month of Service to celebrate our 40th anniversary. Nearly 60,000 volunteers from 30 countries and four continents participated. Globally, more than 252,000 people benefited from that service, which generated an approximate financial value of $3.3 million. Volunteers contributed more than 150,000 hours of service during the month, transforming communities in need by participating in projects ranging from gardening and painting to refurbishing schools and renovating parks.
We are pleased with the progress we made in 2011 against our goal to contribute one million hours of service by 2015, but realize that there is still much more progress to be made. We have launched a new community service website to connect partners, customers and projects and are continuing to look for ways to make our programs more global.
Coffee and Tea Growing Communities
Our commitment to communities extends beyond our retail footprint to include the regions that supply us with our coffee, tea and cocoa. Starbucks invests in programs designed to strengthen local economic and social development, working collaboratively with nongovernmental organizations that have the experience and expertise to work with farming communities. In addition to our social investments, we also support communities through farmer loans and ethical sourcing programs with Conservation International and Fairtrade, among others.
Since fiscal 2005, Starbucks has supported the Guatemala Education Initiative, an effort with Save the Children to bring education programs to remote coffee-producing villages in the highlands of Guatemala. Indigenous Mayan communities like these are frequently marginalized from the Guatemalan economy and typically suffer the highest rates of poverty and the lowest levels of education attainment in the nation. In 2011 Starbucks launched a three-year project with a $1 million contribution to Save the Children to improve education, health and nutrition for coffee-farming families in Guatemala’s Huehuetenango region.
In Indonesia’s Aceh province, Starbucks has teamed with Save the Children to improve children’s health and education in coffee-growing communities through BLEND (Better Living, Education, Nutrition, and Development). Since 2009 the three-year, $1.5 million effort has garnered significant and measurable improvements in the health and education of more than 2,200 young children in 41 communities. The initiative has improved vaccination rates, health worker capacity, health behaviors among caretakers, preschool teacher and facilitator capacity, and primary school readiness for 5- and 6-year-old children.
In tea-growing regions of India and Guatemala, Starbucks has supported health and economic development programs through Tazo’s Community Health and Advancement Initiative (CHAI) project, a joint partnership with Mercy Corps. Since 2003 Starbucks and Tazo suppliers have contributed $2.6 million for CHAI. Over the next three years we hope to directly impact more than 11,000 people with water and sanitation improvements, youth engagement, education and income generation.
Starbucks also supports water, sanitation and hygiene education programs in water-stressed countries through the Starbucks Foundation’s Ethos Water Fund. For each bottle of Ethos® water purchased, a contribution of US$.05 ($.10 in Canada) is made to the Ethos Water Fund. Since 2005 $6 million has been granted, benefitting more than 420,000 people around the world.
The Starbucks Foundation is a separate 501(c)(3) charitable organization that receives the majority of its funding from Starbucks Corporation and private donations. The foundation gave $13.5 million in 2011, making 145 grants to nonprofit organizations. Grants included more than $3 million for Starbucks Youth Action Grants and $250,000 to the American Red Cross to support relief efforts for victims of tornadoes in the United States’ Midwest and other disasters through the Disaster Responder Giving Program. In response to the 2011 earthquake and tsunami in Japan, the Starbucks Foundation and Starbucks Coffee Japan gave $1.2 million to the Red Cross for relief and recovery efforts and established a Caring Unites Partners (CUP) fund to help eligible impacted partners in Japan.
In 2011 Starbucks Corporation gave $30.5 million in cash, including $25 million to the Starbucks Foundation. Corporate giving also included $17.3 million in in-kind contributions toward community-building programs – including the Global Fund through our partnership with (RED)™ and other efforts.
Global Month of Service
See how thousands of partners and customers around the world joined together to help create change. Watch the video