Our history of building stronger communities continues.
One of the most important contributions we can make is to serve as a catalyst for change in the communities where we do business. Our community stores are an exciting chapter in that story, one where our stores play a central role in supporting revitalization efforts to address education, employment, health, housing, and safety issues in our neighborhoods.
Each Community Store works directly with a nonprofit that offers services aimed to meet the needs of that individual community. This unique funding model creates a reliable stream of resources for the nonprofit organization, raises awareness of their work, and creates a space for community dialog and engagement.
During fiscal 2012 we opened our first two Community Stores in Harlem, New York, and the Crenshaw neighborhood of Los Angeles. A year later we opened our third Community Store in Houston’s East End neighborhood which collaborates with the Association for the Advancement of Mexican Americans (AAMA). A portion of each transaction from this store will be strategically invested in youth and education programs benefiting Houston’s most underserved Hispanic community.
As of March 2013, the Community Store program has generated nearly $800,000 for holistic community-revitalization programs focused on education, safety, housing, health and employment.
This is just a portion of our overall and comprehensive investment in communities.
What We are Doing Now
Over the past few years, we’ve learned a lot about the role Community Stores can have in creating change that reaches far beyond the financial impact.
We believe in the power of the coffee house to bring people together. These stores prove that and serve as the hub of area community service and training programs. Essential programs that inspire youth action, positive learning environments, job skills and leadership development, as well as overall health and wellness.
The potential for impact at scale has us moving forward. Our goal in the next 5 years is to bring more than 50 community stores to neighborhoods where we do business around the globe.
Our first international location launched in 2013 in the Langsuan neighborhood of Bangkok, Thailand. This was celebrated as part of our 15 year anniversary in the country and the community store in Langsuan signifies our ongoing commitment to give back to communities, and support local coffee and farming communities in Northern Thailand. The contributions from this store will be directed to the building of a learning center in Mae KheeMukNoi and Kong Kai village’s, Mae Chaem, Chiang Mai and, thereafter, will be dedicated to supporting sustainable education, health and irrigation projects.
In August, 2013 we announced our fifth community store, at 23rd & Jackson in Central District of Seattle. This store will work with the YWCA Seattle | King | Snohomish - East Cherry Branch and in particular, the GirlsFirst and Young Parent programs. The mission of YWCA GirlsFirst is to encourage leadership, instill confidence, develop skills, and provide opportunities to girls of color. This program supports girls as they enter high school with intensive leadership development, during their freshman year and beyond. Activities are focused on academic support, career development, exposure to experiences in higher education, and community involvement through the lens of social justice. In 2012, this program served 151 girls of color. 100% of freshman participants passed successfully into tenth grade. 85% of participants in their senior year graduated on-time – 13% more than the statewide average on-time graduation rate for students of color (72%).
In addition to our goal of hiring as many as 10,000 veterans and active duty spouses over the next five years, Starbucks recently announced veterans strategy also includes plans to introduce five Community Stores in military communities. Two of our five planned Veterans Community Stores have already launched – Highway 512 in Lakewood, Washington and Loop 410 and Hwy 15 in San Antonio, Texas. These stores have established relationships with Tacoma Goodwill and Goodwill San Antonio , which run Operation GoodJobs and Vested in Vets respectively, programs that provide job training and placement for transitioning veterans. Ten cents from each transaction at these two stores is donated to support this program.
What We ‘ll Do Next
Starbucks has a long history of balancing profitability with a social conscience. It is this connection between doing good and doing well where we constantly asked ourselves - how can we do even better? We are committed to continually learning from our community stores, non-profit collaborations and neighborhoods these organizations serve to determine how we can improve and expand our efforts.
Crenshaw Neighborhood, Los Angeles
In collaboration with the Los Angeles Urban league, Crenshaw & Coliseum store shares a portion of its profits with the community. Founded in 1921, the Los Angeles Urban League is recognizing 90 years of service to Los Angeles communities. The League is the city’s premier organization in advancing equal opportunities on behalf of African Americans and other minority youths and adults through Neighborhoods@Work™, innovative job training and placement, youth achievement and business development programs. Through its collective award-winning programs, services and advocacy activities the Los Angeles Urban League serves over 100,000 constituents annually.
Harlem Neighborhood, New York City
In addition to providing housing, workforce development and social service programs in the Central Harlem neighborhood, Abyssinian Development Corporation (ADC) recognizes the integral role that education plays in the economic well-being of the individual and the community. ADC’s work in education, Abyssinian Schools, is a critical component of their plan for economic transformation of the Harlem community. Profits from our 125th & Lenox store will support those efforts.
East End Neighborhood, Texas
The Association for the Advancement of Mexican Americans (AAMA) inspires and empowers Latinos to pursue and achieve their potential. Since its founding in 1970, AAMA has been a leader helping youth and adults in Houston and San Antonio advance their dreams through innovative education, health and social services programs. Our store at Gulfgate (Loop 610 & I-45) directly supports AAMA.
Langsuan Neighborhood of Bangkok, Thailand
The Integrated Tribal Development Program (ITDP) was founded in 1991 by Mike and Becky Mann with its initial goal of providing fresh water and sanitation to the hill-tribes in northern Thailand. With its base in Chiang Mai, Thailand, ITDP has been able to reach hundreds of hill-tribes villages over the last 20 years. Over the years ITDP has grown and branched out from its original goal and now has several different projects providing a variety of resources to not only the hill-tribes of northern Thailand, but also Burma and China.
Central District of Seattle, Washington
The YWCA mission is to advance the quality of life for women of all ages, races and faiths, and their families. In support of this mission, the YWCA provides services to meet critical needs, promote self-sufficiency, reduce violence, eliminate racism and achieve equal opportunities for all people. Together with YWCA USA and YWCAs across the country, we are dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all. Our store at 23rd & Jackson will team up with the YWCA East Cherry Street Branch to support their GirlsFirst and the Young Parent Program by donating ten cents per transaction.
San Antonio, Texas
Goodwill's mission is to changes lives through the power of work. One of the community’s most-trusted nonprofit agencies, Goodwill San Antonio, was founded in 1945 and has since helped thousands of individuals receive career training and support services. Starbucks launched a Community Store at Loop 410 and Highway 151 as part of a relationship with Goodwill of San Antonio and in support of its Veterans Outreach Programs, which prepares and places transitioning veterans across San Antonio into the workforce and helps them transition to civilian life. This relationship is part of Starbucks strategic commitment to develop a comprehensive hiring platform for veterans and active duty spouses.
Goodwill is all about putting people to work in our community. Goodwill provides jobs to over 1,200 people with disabilities and disadvantages, provides job training and educational services for 9,000 people and, working with over 1,000 employers, puts over 2,600 people to work in the community each year. The Starbucks store at Highway 512 and South Tacoma Way in Lakewood will support Goodwill’s Operation: GoodJobs program, which provides a full range of services to empower military veterans with the tools they need to find employment, succeed in the workplace and permanently support their families.