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Buy Onward Now

Onward "...the single most important book on leadership and change for our time..."
Warren Bennis


In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company’s ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

  • Author: Howard Schultz, Chairman, President and CEO of Starbucks Coffee Company
  • Hardcover: 368 pages
  • Publisher: Rodale Books
  • Release Date (hardcover): March 29, 2011
  • Release Date (paperback): March 27, 2012