We spend a lot of time in origin countries searching for the finest coffees – ones with distinct flavors that enchant, amaze and captivate. But of the thousands we encounter, only a precious few are deemed exceptional enough to become Starbucks Reserve® coffees. These intriguing offerings are only available for limited times at select stores.
Posted by Dawn C - International Store Design vice president
Only a few months ago I was standing with our design team inside a cavernous concrete shell below the beautiful city of Amsterdam. We were inside “The Bank,” a landmark building in Rembrandt Square, and were about to transform the empty 1,400 square foot bank vault into the biggest single space for one of our stores in all of Europe. It had to honor the existing architecture and culture of the city, but is also had to feel just like your neighborhood Starbucks.
We started with a deep study of Dutch design. The Dutch have a strong sensibility of using open spaces with clean lines – a simple aesthetic combined with functional ingenuity. But this is also a culture rich with trade history that influences an inviting, intimate and relaxed old world aesthetic, and no one knows this more than our Dutch-born Concept Design Director Liz Muller and her team in Amsterdam.
I have a great job. I was in Kona, Hawaii, recently, where I got to see the passion and pride that farmers bring to the coffee they grow there. They are resourceful, creative, adventurous, and completely committed to their farms, their mills and their craft.
Posted by Arthur K. - Global Coffee Authority director of traceability
“Our grandfathers left us a timeless treasure,” Lankamo Lana tells me as we walk through the impenetrable lush garden farms of the Homacho Waeno Cooperative in Sidamo. “The ability to understand how to keep coffee ageless through garden farms,” he says.
Most coffee farms can be traversed with ease through the relatively wide spaces between growing coffee trees, but here, the spaces between are filled with growing food. I can barely keep up with him as I carefully avoid destroying the delicate crops. I stare at him, pretending I understood what he just said, as he disappears into the next garden.