Italian Roast

A big, bold, full-bodied cup of coffee, worthy of the Italian coffee tradition.

VIA™ Italian Roast
Blend
Specialty Roast
Flavor
Sturdy and deep roasty flavor
Intensity
Extra Bold

Now you can enjoy our bold and roasty-sweet Italian Roast in an instant. Just tear open a pack of Starbucks VIA™ Ready Brew and add water. Let the coffee brew 10 seconds, stir, savor and enjoy.

It’s not instant coffee the way you know it. This is genuine, dark-roasted Starbucks® coffee. 100% arabica and ethically sourced. Isn’t it wonderful? There’s now an instant coffee that you can start a whole new tradition with.

Pour in packet, add hot water, stir and enjoy

Your comments about Italian Roast

  1. Since Starbucks stores discontinued offering a dark roast in the afternoons, this is the next best thing. Surprisingly good coffee!

    (8) - chezshoes Mar 10, 2009

  2. It tasted like freshly brewed coffee, deep and robust

    (7) - dennis923 Mar 7, 2009

  3. I love it. I need something light weight for backpacking. I have tried so many instant coffees, but have never been happy with any, until now. It is wonderful...thank you

    (6) - vicstir Mar 4, 2009

  4. Home Run! Maybe not as good as fresh-brewed from a Starbucks store, but better than anything brewed at home!

    (5) - gary56ez Mar 3, 2009

  5. It tastes just like whole bean Italian Roast.

    (4) - jamek Mar 3, 2009

  6. I’m just thrilled that we have something we can put our name on and be proud of—even instant coffee—and Italian Roast is my favorite.

    (3) - Amy Mar 3, 2009

  7. The first time I tasted via is was skeptical. I went into the tasting, not expecting it to taste good. And I was shocked. In fact, I couldn’t imagine the Italian roast I tasted was instant coffee.

    (2) - Major Mar 3, 2009

  8. The Italian Roast is all about roasty, sweet, chocolate notes.

    (1) - Andrew Mar 3, 2009

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