Starbucks VIA™ Ready Brew Photos

We’ve asked a lot of people to experience Starbucks VIA™ Ready Brew. It’s been fun to see the reaction on their faces as they try it.

Second City First Impressions

March 3, 2009 – Chicago

The highly anticipated debut of Starbucks VIA™ Ready Brew in Chicago got the whole city talking.

  • Handing out samples at Union Station
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  • SBX CEO, Howard Schultz, Interview
  • Visit from Andrew Linnemann, quality director of SBX Coffee Department
  • Visit from Andrew Linnemann, quality director of SBX Coffee Department
  • Handing out samples at the store
  • Via In-Store Display
  • Handing out samples at the store
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Hometown Reaction

February 19, 2009 – Seattle

Seattle is our home. It’s also home to some of America’s biggest coffee connoisseurs, and we asked some of them what they thought.

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The First Unveiling

February 17, 2009 – New York City

Starbucks ceo Howard Schultz proudly unveiled Starbucks VIA™ Ready Brew to the world’s media.

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Where can you find it?

Find stores and events in Chicago, Seattle and  London.

map of Chicago

What are people saying?

Follow us on Twitter and get the latest news.

Who else is enjoying it?

Find us on Facebook and bring your friends.

Starbucks VIA™
  1. VIA™ Colombia Colombia

    Latin America

    Medium

  2. VIA™ Italian Roast Italian Roast

    Specialty Roast

    Extra Bold