Starbucks VIA® Italian Roast
Roasty & Sweet
The ideal balance of roast and of flavor.
Now you can enjoy our bold and roasty-sweet Italian Roast in an instant. Just tear open a pack of Starbucks VIA® Ready Brew and add water. Let the coffee brew 10 seconds, stir, savor and enjoy.
It’s not instant coffee the way you know it. This is genuine, dark-roasted Starbucks® coffee. 100% arabica and ethically sourced. Isn’t it wonderful? There’s now an instant coffee that you can start a whole new tradition with.
- Tasting Notes:
- Intense with a rich, deep flavor and notes of caramelized sugar.
Full-bodied and bold.
- Enjoy with:
- Tiramisu and a slideshow of Rome.
- Multi Region Blend
For more than a decade, Starbucks has worked with Conservation International (CI) to develop and implement the C.A.F.E. Practices program. The program encourages coffee suppliers to grow process and trade coffee in an environmentally responsible way. Starbucks invites coffee cooperatives, farms and supply networks of all sizes and scale to participate. Learn more about Conservation International