Starbucks VIA® Italian Roast
Roasty & Sweet
The ideal balance of roast and of flavor.
Now you can enjoy our bold and roasty-sweet Italian Roast in an instant. Just tear open a pack of Starbucks VIA® Ready Brew and add water. Let the coffee brew 10 seconds, stir, savor and enjoy.
It’s not instant coffee the way you know it. This is genuine, dark-roasted Starbucks® coffee. 100% arabica and ethically sourced. Isn’t it wonderful? There’s now an instant coffee that you can start a whole new tradition with.
Italian Roast is strong. It’s a big, flavorful mouthful of smoky sweetness that demonstrates the art of dark roasting. When you look at the beans, their shiny oils are fully on display. They seem to sweat aroma and flavor.
But the amazing part is how this blend of high altitude Latin American coffees stands up to the roast process while delivering a sweet, clean, medium-body experience.
The trick is having the right beans, ones that can take a darker roast, and the right roasting level, to impart the sweet smokiness. Our roast masters are the best at finding the balance between roast and flavor.
- Tasting Notes:
- Intense with a rich, deep flavor and notes of caramelized sugar.
Full-bodied and bold.
- Enjoy with:
- Tiramisu and a slideshow of Rome.
- Multi Region Blend
For more than a decade, Starbucks has worked with Conservation International (CI) to develop and implement the C.A.F.E. Practices program. The program encourages coffee suppliers to grow process and trade coffee in an environmentally responsible way. Starbucks invites coffee cooperatives, farms and supply networks of all sizes and scale to participate. Learn more about Conservation International