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Timeless Sidamo

“Our grandfathers left us a timeless treasure,” Lankamo Lana tells me as we walk through the impenetrable lush garden farms of the Homacho Waeno Cooperative in Sidamo. “The ability to understand how to keep coffee ageless through garden farms,” he says.

Most coffee farms can be traversed with ease through the relatively wide spaces between growing coffee trees, but here, the spaces between are filled with growing food. I can barely keep up with him as I carefully avoid destroying the delicate crops. I stare at him, pretending I understood what he just said, as he disappears into the next garden.

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Buy Starbucks Blonde Roast, Get a Free Beverage

Buy Starbucks Blonde Roast, Get a Free Beverage

If you haven’t tried our lighter roast yet, now’s the time. Between February 6-8 at participating stores in the United States and Canada, purchase a Starbucks® Blonde Roast 16 oz. bag or a Starbucks VIA Veranda Blend 12 pack and get a free handcrafted beverage of your choice – any size, no less! So you can indulge in your favorite beverage in the store while stocking up on a new favorite Starbucks® Blonde Roast coffee for brewing at home or on the go.

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A New Way to Navigate Our Coffees

 

Not all coffee drinkers are alike. Some like a dark and bold cup, while others prefer a lighter roast. Here in the Digital Marketing team at Starbucks we’ve been busily transforming our website, so that when you visit us at Starbucks.com, finding the coffees in our collection you’re sure to love is a cinch.

In conjunction with the introduction of the Starbucks Roast Spectrum and the Starbucks® Blonde Roast – a lighter roast profile for coffee drinkers who like a milder cup – our coffees are now classified by our roast profile: Starbucks® Blonde, Medium and Dark. If Pike Place® Roast is your preferred brew, for example, browsing our medium roast coffees might lead you to your next favorite.

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