Starbucks Coffee International
With more than 5,500 coffeehouses in over 50 countries, it’s clear that our passion for great coffee, genuine service and community connection transcends language and culture.
We knew we were onto something when we decided to open our first international coffeehouse in Tokyo back in 1996. The response was extraordinary, and to this day we’re still amazed by how warmly our coffeeshops have been embraced by millions of people around the world.
Built on Great Global Partnerships
We owe much of our global success to our international partners. In fact, we wouldn’t be the universally respected brand we are today without their commitment to bringing our coffees to the world.
How we choose partners is critical to the success we enjoy. You could say we’re kind of picky. We like to delve deep into another company’s soul. Shared values, strategic fit, good leadership and a strong track record are among the most important qualities we look for.
Respect for Local Cultures
Our chairman Howard Schultz summed it up nicely when he said, “We remain highly respectful of the culture and traditions of the countries in which we do business. We recognize that our success is not an entitlement, and we must continue to earn the trust and respect of customers every day.”