Starbucks.com Goes Responsive
Have you noticed a difference in the look and feel of Starbucks.com when you pull up the site on your cell phone?
Over the past year we’ve noticed a big change in the way you’re getting to Starbucks.com – more and more often, you’re visiting us on your mobile and tablet devices instead of your laptops or desktops. Great news, but the trouble was, the experience on our website wasn’t ideal for these devices – until now.
Like many websites, when you viewed Starbucks.com on a phone or tablet, the words, links, and menus were too small, and it was cumbersome to zoom and scroll your way around the site. With the help of Responsive Web Design, a new approach to building websites, Starbucks.com is now easier to use on a wide range of devices and screen sizes.
This post you’re reading, and almost every other page on Starbucks.com, is now built in a flexible manner that is optimized for almost any device with access to the Internet. We also made sure that our videos work whether you have Flash installed or not.