Starbucks Listens to Customer Request for More Sizes
Customers to order the Plenta™ and Micra™ in stores in the U.S. and Canada this Fall
SEATTLE, April 1, 2010 –Starbucks announced today the introduction of two new beverage sizes in stores in the U. S. and Canada this Fall. The announcement follows a year of research and direct customer feedback through MyStarbucksIdea.com requesting even more choice in beverage size.
“Whether customers are looking for a large or small size, the Plenta and the Micra satisfy all U.S. and Canada customers’ needs for more and less coffee,” said Hugh Mungis, Starbucks VP of Volume. “Our size selection is now plentiful.”
Plenta™ (128 fl oz) and Micra™ (2 fl oz) cups arrive in Starbucks stores this Fall. Derived from Italian word for plentiful or small, the Plenta™ delivers coffee lovers record amounts of the world’s finest coffee beverages while the Micra™ delivers a quick and satisfying morsel of goodness.
Recognizing the potential impact the Plenta™ presents for municipal waste collection, Starbucks is also suggesting several subsequent uses for the Plenta™ cup post coffee enjoyment. Suggested usage options include popcorn receptacle, rain hat, perennial planter, lampshade or yoga block. The Micra also serves as a convenient milk dish for kittens, soft boiled egg cup or paper clip holder.
Change Region
Well...if more sizes of cups can be made available then why cant a seasonal flavor become a permenant flavor? I am really in love with the pumpkin spice latte, so much so I would buy 2 venti pumpkin spice lattes at a time! The baristas at the Michigan City, Indiana location have been wonderful about trying to create a "taste a like" latte for me but it's totally NOT the same :( I have many friends that are sad too! Go ahead take a poll to see how many customers are having withdrawls, I dare ya!
Please tell me where I can buy your salt and pepper popcorn ???