Starbucks announces acquisition of Evolution Fresh
Today is an exciting day as we announce the acquisition of Evolution Fresh, Inc. Similar to what Starbucks pioneered 40 years ago for coffee customers, this announcement marks our commitment to evolve and enhance the Customer Experience with innovative and wholesome products in the fast-growing Health and Wellness sector.
Evolution Fresh is one of the only true juiceries left in the industry that still cracks, peels, presses, and squeezes its own raw fruits and vegetables. Then, using an innovative technology new to juice called High Pressure Pasteurization (HPP), Evolution Fresh is able to deliver one of the only “never heated” juice products for an increasingly larger number of its offerings, ensuring fresh tasting, nutritious juices.
We know you trust the Starbucks brand to deliver on superior best-in-category quality and taste. Our intent is to build a national Health and Wellness brand leveraging our scale, resources and premium product expertise. This is an important step forward in this pursuit.
We’d love to hear from you – share your thoughts and be a part of the Health & Wellness conversation.