My Favorite Bold Coffee #6 – Café Estima Blend®

I admit that I tend to judge a book by its cover. And by that I mean in the coffee world, I sometimes judge a coffee by its bag. (Come on, we all do it sometimes!) And when I noticed the bright and colorful design of the Café Estima Blend® a few years back, I had to buy it right off the shelf like I would do at my local bookstore.

That was in January 2007. The coffee was smooth and velvety back then, and it still leaves that same memorable dark-roast taste with a lasting sweet finish on my tongue today.

Yet something is different this year. Café Estima Blend® is now packaged in an orange-colored bag. It’s part of a new promotion of three Starbucks™ Shared Planet™ coffees that highlight our partnerships with other organizations. Café Estima Blend® is Fair Trade Certified™ and the new, colorful packaging tells how we work with Fair Trade groups to help improve the livelihoods of coffee farmers.

Estima means “respect” in Spanish and Café Estima Blend® truly lives up to its name. Who says you can’t judge a book by its cover? I did and I know I got it right this time.

comments (2)

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    • zuzikasim
    • 9/26/2010 7:37 AM

    Estima is a perfect coffee. The more I taste it the more I like it. And it's Fair Trade, can you ask for more?

    • conrad.cid@reebok.com
    • 2/2/2011 12:47 PM

    I used to like sumatra, but now I also love estima, it taste greeat!!!

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