Java Means Coffee

Blue Java Indonesia is here.

So, what’s with the name Blue Java? Well, blue refers to the color of the raw coffee beans before we roast them up. Most unroasted coffee beans have a greenish hue, but what is unusual about these raw beans is that they show distinctive deep blue-green color. In the cup, the coffee has herbaceous notes of sage and fresh earth and a sweet and syrupy mouthfeel.

Typically most of the coffees that come from Java are grown on large estates, but our Starbucks Reserve Blue Java Indonesia comes from groups of smallholder farmers from the east and west sides of the island, and is grown at altitudes ranging between 3,000 and 5,000 feet. Most of Java’s arabica production is centered on the Ijen Plateau at the eastern end of Java. But we discovered a handful of regions farmed by small holders on the north side of Bandung in West Java.

I love the fact that Java’s coffee traditions go back more than three centuries and that, in one way or another, we have featured coffees from Java off and on since 1971. The name Java is synonymous with coffee so in the spirit of these wonderful beans, go out and get a cup of Java!

comments (29)

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    • Warren Mounts
    • 1/14/2012 6:26 AM

    I just had my first and last cup of Blonde. I feel it is a mistake to offer a coffee that tastes like a rest stop/gas station coffee. To try to attract those customers is a mistake as they will never want to pay the price for a Starbucks cup. Just my opinion

      • RuizDawkins
      • 4/12/2012 2:31 PM

      In reply to: Warren Mounts

      I agree with the many comments re: Blonde coffee, the taste is reminiscent of a cup you would only purchase if there were no coffee shops in sight... on a very long road trip. You have a good thing with the Pike, Bold & Reserve Flavours - Is there a need to market to those who don't appreciate the taste of good beans?

    • robinsconnors
    • 1/15/2012 12:54 PM

    I bought a cup of the Blonde and did not care for it...but thought since it was near closing time, the coffee was probably old, and decided to try it again a few days later, but had the same reaction. While I appreciated the generous sample from the store and thought the marketing was eye-catching, the product fall short of Starbucks great tasting coffee.

    • rafuse925
    • 1/17/2012 8:02 AM

    I disagree with the previous 2 comments. I enjoy a lighter, nutier blend for my coffee and Blonde definitely delivers. I tried the sample packs from my local Starbucks and fell in love after the first sip. I also gave some to my wife who also loved the new blend. I'm also a medium roast fan but sometimes find it a little too acidic, but not with the blonde. Very good coffee......

    • sgrattan1
    • 1/18/2012 7:30 AM

    I did not try the Blonde Blend at the Starbucks store... I brought it home and brewed it in a French press. I liked the crisp taste of the Veranda blend. I do believe Starbucks will attract new consumers with the Blonde roast.
    Starbucks traditionalists will likely not enjoy Blonde roast, but that's fine, there's plenty of bolder options!!!

    • ignostu
    • 1/18/2012 8:19 AM

    My opinion only...>My favorite must be the dark roast then . Without starbucks i drink Eight o clock (whole) bean and grind it to the finest dust on earth . In the lighter varieties I probably would do the dishes ;) .

    • bsmith0942
    • 1/22/2012 5:24 AM

    Tried the new blonde and it was really good. A nice mellow taste. Starbucks always has the best coffee. The one in Oxford, Al is sooo good. Great service and coffee. Thanks Oxford!!

    • eynon1
    • 1/22/2012 7:44 AM

    I tried a cup of the Blonde the other day in Chicago, and I thought it was simply marvelous! It is now my favorite. Thank you, Starbucks, for a great new product!

    • westsloper
    • 1/22/2012 12:21 PM

    Meh. My husband said it best, "This is coffee for people who don't like coffee" (perhaps a new tag line?). It tastes like the mediocre coffee you would get at a diner -- not horrible, but certainly not worthy of the Starbucks name (or price). I suspect that the people who would go for this will not be willing to shell out the big bucks for it when they could get just as good a cup of Maxwell House.

    • bradsat
    • 1/22/2012 1:40 PM

    Good luck with the Blonde coffees. It's very unfortunate that Starbucks has to try and compete with McDonald's and Tim Horton's as Starbucks' has had their own special quality market. Having tasted the new Blonde flavour a number of times I have to ask, why would anyone purchase this coffee and pay the price and not go to McDonald's and get a superior coffee for less money. Just my two cents worth.

    • billwickline
    • 1/23/2012 6:57 PM

    As if the Pike's Place wasn't bad enough, management has truly outdone themselves this time! Not sure why the decision was made to take over the truck-stop market with Blonde coffee but I can assure you that this is one coffee drinker that was not impressed. I tried it hot from the store and I made it at home, both times I was longing to be back at my parents house enjoying a better cup of Folders. SB, how about getting back to the basics and making great coffee for your core customer?

    • memoritz248
    • 1/24/2012 9:55 PM

    I was waiting eagerly on the blonde brew from the first moment I heard about it.I drink Americanas because I don't like regular Starbucks. I find it too bitter. I love the blonde brew. I have had it in-store, brewed at home, as well as the instant version. It still has a Starbuck's bite to it but it's smoother. It is immediately identifiable as Starbucks and in my opinion is light years away from Folgers and other average blends. Good job!

    • debby1988
    • 1/29/2012 2:14 AM

    This Blue Java is so very worth waiting for. Always had a preference for the Indonesian coffees over the more tart and astringent feeling Latins

    • tj_reid
    • 1/29/2012 12:38 PM

    I work for Starbucks, and I'm happy to be one of our Coffee Masters.

    I believe that the comments above illustrate what Starbucks has tried to do with our coffees: Appeal to a wide variety of coffee drinkers. I assure you that Blonde Roast is higher quality that Folgers or gas stations, though admittedly not as dark as what we've grown to love. However, that's the point. We haven't replaced bold coffee, just introduced Blonde. And some people love Blonde. Find your love, and enjoy.

    TJ

    • JavaJox
    • 2/7/2012 4:37 PM

    I created a Starbucks account just to leave a comment. As it turns out, several other posters beat me to it. "Blonde" translates into "Bland". I don't care for the BOLD option at Starbucks, usually opt for Mild Coffee of the Day. Now they have replaced that with BLONDE, I'm gonna have to pass. There. Is. No. Flavor. At. All.

    • ToffeeNutters
    • 2/12/2012 1:49 AM

    Starbucks Espresso Roast in my French Coffee Press takes the cake!! :o)

    • pk_snowboarder@yahoo.com
    • 2/15/2012 10:24 AM

    I have tried the Blonde a couple of times. I'm more into the dark, bitter coffees. I sometimes drink straight up shots therefor the blonde roast doesnt work for me. As stated above it is really mellow, has a taste of its own. I'll just say its not my cup of coffee.

    • laurelp52
    • 5/25/2012 6:39 AM

    I always think "supply and demand", no demand, supply dries up. But then I see the Enquirer is still at the checkout, so as long as there is demand, even if it defies logic, supply evidently will continue. Personally I prefer a robust flavor in coffee and also tea. My favorite tea is Irish Breakfast Tea, which seems not to be very popular.

    • svetanikol
    • 8/7/2013 4:50 AM
    • vondellwhite
    • 8/8/2013 6:33 AM
    • sbarfield05
    • 9/19/2013 7:03 AM

    Love the full bodied roasts!

    • Daryle17
    • 9/19/2013 3:37 PM

    I know most posts are about coffee, but I am hooked on the Via Refreshers, the new Blood Orange is my favorite. A delicious warm weather drink! Thanks for those unique Via Refreshers..

    • beerinter@gmail.com
    • 9/20/2013 9:01 PM

    always have full bodied roasts!!!

    • Kayleebug777
    • 9/22/2013 8:31 AM

    Thank you for all your info I love your coffee

    • Jimleung2973
    • 9/23/2013 8:37 PM

    I like free.

    • Jimleung2973
    • 9/23/2013 8:38 PM

    Don't have to buy anything to use the bathroom. That is so cool.

    • cabroderick
    • 10/2/2013 9:38 AM

    the best coffee around

    • mrtrx967
    • 10/4/2013 2:29 AM

    I love your coffee. It helps me provide safe and effective care to our patients here at UPMC Medical Center.

    • luteraanbeth
    • 12/12/2013 6:32 PM

    I am over ??

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