Everyone loves Starbucks VIA™ Ready Brew
The first reviews are starting to come in on our new instant coffee…and just as we expected, people are pleasantly surprised by what they’re tasting!
Some of the reactions:
- New York Times business blogger Joe Nocera had no idea he was drinking instant coffee and said “Yes, it fooled us.”
- Smart Money’s Kate Klonick says, “it actually tastes like coffee.”
- The top 10 “java junkies” at Fast Company picked it #1 and #2 in a blind taste test.
- And Advertising Age, which first broke news of Starbucks VIA™, conducted a video tasting that we think is pretty nice.