I am thrilled to be partnering with Starbucks again for Every Mother Counts 2012, an incredible compilation album featuring 19 songs. Most are inspired by motherhood, some by parenthood, but all benefit community-based maternal health programs around the world.
Through Every Mother Counts 2011, thousands heard our mission to reduce preventable maternal deaths and improve maternal health worldwide. While selecting artists and songs for the first album, we couldn’t resist gathering names for a second, and I am so happy that we did! This year, we broadened our vision to include male artists (fathers) as well, because our mission is something that everyone who values mothers can support to make a lasting impact.
Only a few months ago I was standing with our design team inside a cavernous concrete shell below the beautiful city of Amsterdam. We were inside “The Bank,” a landmark building in Rembrandt Square, and were about to transform the empty 1,400 square foot bank vault into the biggest single space for one of our stores in all of Europe. It had to honor the existing architecture and culture of the city, but is also had to feel just like your neighborhood Starbucks.
We started with a deep study of Dutch design. The Dutch have a strong sensibility of using open spaces with clean lines – a simple aesthetic combined with functional ingenuity. But this is also a culture rich with trade history that influences an inviting, intimate and relaxed old world aesthetic, and no one knows this more than our Dutch-born Concept Design Director Liz Muller and her team in Amsterdam.
Some incredible stories have come out of our second annual Global Month of Service, a 30-day event that mobilized partners (employees) and customers from around the globe to make a difference in their communities.
In Nashville, Tenn., 500 volunteers collectively donated 2,000 hours of service to transform a tract of land impacted by the city’s 2010 floods into a working and teaching urban farm. The new farm will host afterschool youth programs and provide food for citizens in need.
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