February 2010
Mexico Chiapas - What’s Not to Love?
As a self-professed coffee enthusiast (okay, coffee geek), I’m looking for coffees that wow me. The perfect coffee has a great story – but let’s face it, it must taste great too!
The coffee “challenge” in my house is that I drink my coffee black and my wife drinks hers with cream and sugar. Though there are many coffees that work for both of us, it is rare when one coffee hits the jackpot – meaning we both love it prepared our way.
When our Mexico Chiapas came out last month, I brought it home to see how it would stack up. Being on the Starbucks coffee team, I’d already tried it and found it to be a spectacular offering, balancing subtle acidity with rich flavors of milk chocolate and hazelnuts.
The looming question was whether my wife would feel the same. Good news – it only took one sip. We have been enjoying it together every morning since.
Starbucks VIA® Ready Brew in the Streets of Vancouver
As Vancouver geared up to welcome the world to their city, so did Starbucks. This was the perfect opportunity to showcase Starbucks VIA® Ready Brew. As we took to the streets, we thought of it simply as a chance to get people to try it and love it. We soon discovered Starbucks VIA® has already made its way around the world and become a favorite among many Starbucks enthusiasts.
On our first day of sampling, the team served a huge variety of folks and encountered a lot of interesting characters. As people started arriving, we began handing out Starbucks VIA® packets along with Vancouver street maps, which generated many appreciative smiles. One gentleman exclaimed “I took a trip to Nicaragua and brought a ton of VIA with me. I couldn’t live without it.”
The next morning it was rainy and cold with a lot of conversation about the weather, but once the team got people sampling Starbucks VIA®, the conversation quickly shifted to this new way to enjoy coffee.
The New Starbucks.com
Welcome to our newly redesigned website. We hope you’ll take a moment to look around, because there’s a lot to discover. We’ve added more video and blog sections throughout the site to reward your explorations.
We’ve also refurbished the site from top to bottom, adding more intuitive navigation, greater web accessibility and more interactive functionality. On many pages you’ll now be able to experience and enjoy our story through video and other rich media.
Other improvements include enhancements to our most popular online resources:
- Our Store Locator has expanded mapping features and operating hours for all U.S. stores – a top request from you at MyStarbucksIdea.com
- The Nutrition section has been completely revamped to let you easily find and use in-depth beverage and food information.
- Finally, at our expanded Starbucks Card section, you can more fully manage your account online – buy, register, reload and track your rewards.
So, again, welcome. We hope you enjoy your visit.
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