The coffee “challenge” in my house is that I drink my coffee black and my wife drinks hers with cream and sugar. Though there are many coffees that work for both of us, it is rare when one coffee hits the jackpot – meaning we both love it prepared our way.
When our Mexico Chiapas came out last month, I brought it home to see how it would stack up. Being on the Starbucks coffee team, I’d already tried it and found it to be a spectacular offering, balancing subtle acidity with rich flavors of milk chocolate and hazelnuts.
The looming question was whether my wife would feel the same. Good news – it only took one sip. We have been enjoying it together every morning since.
As Vancouver geared up to welcome the world to their city, so did Starbucks. This was the perfect opportunity to showcase Starbucks VIA® Ready Brew. As we took to the streets, we thought of it simply as a chance to get people to try it and love it. We soon discovered Starbucks VIA® has already made its way around the world and become a favorite among many Starbucks enthusiasts.
On our first day of sampling, the team served a huge variety of folks and encountered a lot of interesting characters. As people started arriving, we began handing out Starbucks VIA® packets along with Vancouver street maps, which generated many appreciative smiles. One gentleman exclaimed “I took a trip to Nicaragua and brought a ton of VIA with me. I couldn’t live without it.”
The next morning it was rainy and cold with a lot of conversation about the weather, but once the team got people sampling Starbucks VIA®, the conversation quickly shifted to this new way to enjoy coffee.
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