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August 2009

The Bear is Back!

We heard you.  And we listened.  Then we made a great coffee … greater.

As manager of Starbucks Packaged Coffee business, I try to make sure every one of you, our customers, has a Starbucks® coffee you love to brew at home every day.  When we removed Yukon Blend® from our menu last year, you told us we took away one of your favorites.  Well, we are making it up to you.  I am excited to share that Yukon Blend® is coming back and you should see it at your local Starbucks in early September.  I am even more excited to let you know this coffee is now 100% certified organic and still 100% delicious. 

Starbucks lore tells the tale of Yukon Blend® as a coffee created for one of our original customers – the captain of a fishing boat.  He asked us to make a coffee blend for his crew that could stand up to the frigid mornings and long days fishing in the cold waters where the Yukon River feeds into the Bering Sea.  We created Yukon Blend®: a hearty, bold, well-rounded coffee that can withstand any adventure the day might throw at you … even icy waves over the bow.

(Re)introducing Starbucks Organic Yukon Blend®.  A legendary coffee as old as Starbucks itself.

Enjoy.  And be ready for your day.

Kevin

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