Some of you have noticed that the packets or our new Starbucks VIA Blonde Veranda Blend™ are a bit longer than our other Starbucks VIA Ready Brew products, but they still make perfect 8 oz cups of coffee. This difference in length is due to the lighter roast of the coffee, which leads to a fluffier microgrind. The granules are so much larger that the difference is visible to the naked eye.
The holiday season is undeniably here, and that means our cups are full of spicy, sweet and cedary Christmas Blend. If you haven’t had any this year, don’t worry. There’s still time and plenty of options.
- Sip quick and convenient Starbucks VIA ® Christmas Blend with as you whisk around town shopping and enjoying holiday festivities.
Fall is here, which means it is time to get back to my everyday routine. I love when the leaves turn, the temperature cools and my favorite sweaters come out from hiding. And, as the days become shorter I find myself needing a warm welcome to the dark mornings.
Lucky for me, two of our most popular coffees are coming to a nearby grocery store. Customers can find our new Starbucks VIA® Ready Brew House Blend and Breakfast Blend coffees where they buy groceries.
Both of these blends are made from 100 percent arabica coffee and taste just like our fresh-brewed coffee. House Blend is steeped in tradition – it is one of our longest-running blends, with a smooth, balanced flavor. Breakfast Blend is bright and lively, and perfect if you like a lighter roast. So don’t worry about hitting that morning snooze button – Starbucks VIA® coffee will fit in with your schedule even if you’re running five minutes late.
We continued our trip, first in Ecuador and then moving on to Colombia. (If you missed my first report, you can read it here.)
Our journey continued to Bucaramanga, Colombia. We are sourcing cocoa from 61 farms in a small town named San Vicente de Chucuri. These farmers were carefully selected for our Cocoa Practices program by our partner Compañia Nacional de Chocolates. During last year’s verification, these farms obtained the highest score ever recorded in the program, so we gave them a monetary award for their great efforts.
Unfortunately the weather in Colombia has been quite extreme. Just one day before our trip to San Vicente de Chucuri, the torrential rains damaged the roads and collapsed a bridge that prevented us from going to the ceremony. I wanted to share a picture of the event – each one of the farmers received an envelope with cash, proportional to the amount of cocoa beans they sold to the Ecocacao cooperative, one of our partners in the program. But alas.
Some of you may be wondering what is this particular cocoa used for? Well, we use it in our one-and-only triple-verified product sold at stores in the United States and Canada: the Starbucks VIA® chocolate bar! This particular product has been verified by our three ethical sourcing programs. By buying this product you are making a difference in the life of these families in Colombia.
Excerpt GB: Via dazzles in UK
Hi! I became a Starbucks partner in May 2010 and I work on developing new blends for Starbucks VIA® Ready Brew™.
I was an avid fan of our instant coffee before I joined Starbucks, and French Roast has been my favorite whole bean coffee for years. That’s why I’m so excited to announce that we have just launched Starbucks VIA® French Roast.
This coffee adds our darkest-roasted coffee to the Starbucks VIA® Ready Brew™ family. It has an intense smoky flavor with surprising low acidity and light body. This coffee pairs perfectly with a sweet morning pastry – I like to enjoy it first thing in the morning to help get me ready to face the day.
Let us know what you think of this new coffee!
Christmas has many memories for me – the childhood ones are glowing, happy thoughts of tinsel-decked trees, crisp New England air with the chance of snow, and the delightful anticipation of Christmas morning’s presents.
Now as a working adult living in a Seattle condo, I enjoy the milder Northwestern winters and have a small tree that isn’t any higher than my waist – but I still love the season, especially since I can now enjoy a cup of spiced eggnog or mulled wine with my holiday dinners.
There’s only one aspect of the holidays that has been a major downgrade from when I was a child, and that can be summed up in a single word: travel. With my entire family living on the other side of the country, I inevitably get on a plane every year right in the heart of the busiest travel season. I’ve encountered every conceivable delay: snow storms, plane trouble, inexplicably canceled flights, missed connections and on and on.
If you’re like me then you love to enjoy a sweet treat with your daily cup of coffee. So when I heard about the four new Starbucks VIA® Flavored Coffees, I took on the heavy burden of finding the most delectable food pairings to make my experience (and yours!) truly perfect. It really is a tough job some days but someone has to do it.
Starbucks VIA® Vanilla Flavored Coffee’s new bff is definitely the Petite Vanilla Bean Scone. These best pals can be found hanging out together because of their mutual love for only the best natural vanilla flavor. You’ll see the flecks of real vanilla bean in the yummy scone, which really amps up the flavor of the coffee to create dreamy vanilla nirvana.
Starbucks VIA® Mocha Flavored Coffee and the Double Fudge Mini Doughnut make this pairing a triple threat! It reminded me of a chocolate dream come true to life. I mean, seriously – the flavor of chocolate upon chocolate upon chocolate? It doesn’t get much sweeter than this.
You might guess this already, but since I’m posting a blog here, I should confess it anyway: I love coffee.
I love it in all its forms – pure coffee poured straight and black from the brewer, frothy espresso made delicious with foam, even the sweet delicious coffee buried in the heart of foods like tiramisu and espresso brownies.
This week, I’ve found a whole new way to indulge my love for coffee with the introduction of Starbucks VIA® Flavored Coffees. There are four flavors: Mocha, Vanilla, Caramel and Cinnamon Spice, and they showcase coffee in a whole new way. They take the high-quality arabica coffees that are the core of all my favorite beverages and dress them up with delicious, complementary flavors and a touch of sweetness. Perfection. And did I mention that you can make each treat in an instant wherever you have hot water or milk? No waiting required for this dream to come true.
Join me and indulge your own love of coffee. My favorite flavor is Mocha and lately, I’ve been enjoying it made in a cup of hot, steaming milk. (A tip: just heat the milk in the microwave for a couple of minutes, then add in your flavor of choice – it’s quick and really enhances all the flavors!).
Oh, do you want to know something else truly remarkable? All the flavors are natural. No artificial or unpronounceable ingredients – just perfectly roasted coffee, natural flavors and cane sugar. Simple. Delicious. And a testament to our commitment to quality. Enjoy!
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