“Our grandfathers left us a timeless treasure,” Lankamo Lana tells me as we walk through the impenetrable lush garden farms of the Homacho Waeno Cooperative in Sidamo. “The ability to understand how to keep coffee ageless through garden farms,” he says.
Most coffee farms can be traversed with ease through the relatively wide spaces between growing coffee trees, but here, the spaces between are filled with growing food. I can barely keep up with him as I carefully avoid destroying the delicate crops. I stare at him, pretending I understood what he just said, as he disappears into the next garden.
So, what’s with the name Blue Java? Well, blue refers to the color of the raw coffee beans before we roast them up. Most unroasted coffee beans have a greenish hue, but what is unusual about these raw beans is that they show distinctive deep blue-green color. In the cup, the coffee has herbaceous notes of sage and fresh earth and a sweet and syrupy mouthfeel.
I’ve worked for Starbucks for more than 10 years, and Ethiopia Harrar™ coffee has long been a favorite of mine. Its unique characteristics never cease to amaze me. As soon as I received our special, new package of Sun-Dried Ethiopia Harrar™ coffee, I couldn’t wait to share it!
So I asked Candace, a 5-year Starbucks veteran, to do a tasting with me. When we opened the bag, the smell of dried berries and spicy notes filled the air. As soon as the juicy complexity hit my tongue, I was reminded of how unique this coffee can be.
A new coffee is arriving for Starbucks Reserve and we are delighted to share it with you. Ka’u coffee takes its name from the Ka’u district on the Big Island of Hawaii. The Ka’u region is located on the slopes of the volcano Mauna Loa. The area was traditionally used for growing sugar cane, but after the exodus of sugar plantations the soil was well-suited to grow coffee. With over 2,000 acres of prime land in the district of Ka’u there are approximately 280 acres planted and worked by about 40 farmers. Here Ka’u coffee is quietly transforming this small region into a world-class coffee source that’s gaining attention.
Guatemala de Flor is a special coffee that we’re excited to share with you. In fact, we’ve selected it as one of our Starbucks Reserve™ coffees this fall – and with good reason.
Hailing from the famed Antigua region where green mountains, deep valleys and ancient volcanoes live. Antigua is tucked between three volcanoes and produces some of the best coffees in the world with complex flavors.
It’s that time of year again when all is blue, the weather is warm and the sun is shining. We’re brewing up yummy cups from our Clover® brewer and stocking the shelves with bags of Jamaica Blue Mountain® for all who are delighted as it makes a return appearance. We discovered this was a coffee that folks buzzed about when we featured it last season. Well, we listened to you, and it’s back!
The coffees from Rwanda have been winning awards and capturing the attention of coffee enthusiasts around the world. We feel our latest Starbucks Reserve™ coffee, Rwanda Gakenke Fair Trade Certified™, is especially worthy of our attention – and yours too.
Gakenke is the district located in the central highlands of Rwanda’s Northern Province. The cooperative that provided this coffee is comprised of roughly 4,400 small holder farms. In that mix are about 300 women who contributed. It’s exciting to see more women smallholders emerging in a landscape traditionally held by men. It feels good knowing this coffee is a collaborative effort shared by community.
Just as I look forward to the changing of the leaves at the beginning of fall, I also am excited about the new Starbucks Reserve™ coffees arriving in our stores on October 5.
Aged Sulawesi Kalosi is an intense cup with a syrupy, full body. It has spicy-sweet and a rich toasted marshmallow flavors. The coffee was grown by 12 farmers located around Tana Toraja and Baraka in southern Sulawesi. It was harvested in 2005 and has been aged for the last 5 years. The aging process creates the incredible flavor and mouthfeel that this has to offer.
El Salvador Montecarlos Estate Pacamara features a pungent herbal flavor, assertive acidity and citrusy finish. This coffee is produced by the Montecarlos Estate in the region of Ahuachapán. Two-thirds of the farm is planted with coffee and one-third is part of a cloud forest inside the crater of a volcano. Pacamara is the coffee variety – known for its high quality and large bean size.
Brazil Sul de Minas Peaberry has a balanced acidity and medium body with a milk chocolate flavor. This is produced by small holder farmers in the areas of Sul de Minas and Cerrado, located in southeastern Brazil. A peaberry is a round-shaped bean that forms when one of the two flat-sided beans in the coffee cherry fails to grow. The remaining small bean assumes a rounded pea shape. This occurs in less than 10% of the beans of a typical arabica crop.
Fair Trade Nicaragua Corcasan is smooth with the flavors of chocolate and burnt sugar. This coffee is produced by the Cooperativa Corcasan, a cooperative of 250 farmers created in 1994 in the municipality of San Juan del Rio Coco. In addition to being Fair Trade Certified™, this coffee is also C.A.F.E. Practices verified and organic certified.
Everyone claims to have the world’s best coffee! But not often are the words “exotic, rare and exquisite” used to describe that coffee. For Starbucks to append all three words, the coffee must be really special.
We’ve introduced Starbucks Reserve™ coffee to a limited number of stores. This new line of coffees, each available only for a short time, represents the best of the best! You can expect to find flavors that explode on your palate and fade with a lingering complexity. When you taste a Starbucks Reserve™ coffee, you’ll be reminded of our heritage and the early days of the specialty coffee business that we helped to create.
Only 3% of the world’s coffee is good enough to make it into a bag of our coffee, and Starbucks Reserve™ represents a tiny fraction of that 3%. You all have told us that you want to see rare and exotic coffees in our stores, and that is exactly what we have done in bringing treasures like Galapagos San Cristobal to you.
Check online to see which stores will be carrying Starbucks Reserve™ coffees, and be sure to look out for them. You won’t be disappointed.
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