It’s true. We said we’d never bring it back. Starbucks Tribute Blend® was intended to be a once-in-a-lifetime coffee, created to celebrate you and the coffee producing communities around the world that grow the premium beans we’re so proud of. It’s a blend of four distinct coffees from around the world, incorporating the qualities each coffee growing region is famous for. The result is a spicy, full-bodied coffee with exotic notes of berry and dark cherry and a lush, syrupy mouthfeel. And you loved it.
“Our grandfathers left us a timeless treasure,” Lankamo Lana tells me as we walk through the impenetrable lush garden farms of the Homacho Waeno Cooperative in Sidamo. “The ability to understand how to keep coffee ageless through garden farms,” he says.
Most coffee farms can be traversed with ease through the relatively wide spaces between growing coffee trees, but here, the spaces between are filled with growing food. I can barely keep up with him as I carefully avoid destroying the delicate crops. I stare at him, pretending I understood what he just said, as he disappears into the next garden.
If you haven’t tried our lighter roast yet, now’s the time. Between February 6-8 at participating stores in the United States and Canada, purchase a Starbucks® Blonde Roast 16 oz. bag or a Starbucks VIA Veranda™ Blend 12 pack and get a free handcrafted beverage of your choice – any size, no less! So you can indulge in your favorite beverage in the store while stocking up on a new favorite Starbucks® Blonde Roast coffee for brewing at home or on the go.
Not all coffee drinkers are alike. Some like a dark and bold cup, while others prefer a lighter roast. Here in the Digital Marketing team at Starbucks we’ve been busily transforming our website, so that when you visit us at Starbucks.com, finding the coffees in our collection you’re sure to love is a cinch.
In conjunction with the introduction of the Starbucks Roast Spectrum and the Starbucks® Blonde Roast – a lighter roast profile for coffee drinkers who like a milder cup – our coffees are now classified by our roast profile: Starbucks® Blonde, Medium and Dark. If Pike Place® Roast is your preferred brew, for example, browsing our medium roast coffees might lead you to your next favorite.
So, what’s with the name Blue Java? Well, blue refers to the color of the raw coffee beans before we roast them up. Most unroasted coffee beans have a greenish hue, but what is unusual about these raw beans is that they show distinctive deep blue-green color. In the cup, the coffee has herbaceous notes of sage and fresh earth and a sweet and syrupy mouthfeel.
Believe it or not, Starbucks® K-Cup® Packs are now even more convenient! In addition to your local grocery store, you can now buy them at StarbucksStore.com. We’ve got Pike Place® Roast, House Blend, Sumatra, French Roast and Breakfast Blend available in packs of 24 single-servings. Buy a pack just once, or sign up to have them delivered automatically to your door as often as you like with our subscription program. Stock your cupboards for a perfect cup every morning.
This is practically magic. Into a tiny festive gift box, we’ve crammed six special coffees. How, you ask? Believe it or not, it’s simpler than it sounds. Inside each of these cute little boxes is a specially designed Starbucks Card, redeemable for one Starbucks® Traditions Tour. The lucky recipient uses the card to redeem the gift online.
Noticed a change in the appearance of our coffee packaging in Starbucks stores? One of the many things we do in Starbucks Global Creative is create the artwork and designs you see on those packages.
We all know how confusing it can be to shop the coffee aisle at the grocery store. Our new coffee packaging makes it easier to find your favorite coffee or discover a new one you might enjoy because our coffees are now categorized by roast – each with its own color mark (yellow, orange and purple). Now you can easily find the roast you like (Blonde, Medium or Dark) and the blend you like within that roast. These new pearlescent white bags are already showing up in our retail stores and will be in grocery aisles everywhere by mid-February where they will proudly stand out on the shelf.
This year we’re giving back when you stock up on your favorite Starbucks coffees to enjoy with friends and family over the holidays. Now through December 31 when you purchase three packages of Starbucks® coffee or Starbucks VIA® Ready Brew (or a combination of the two) while shopping at your local grocery store you’ll earn a $5 Starbucks Card that you can use to treat yourself or a friend at your neighborhood Starbucks store.
The holiday season is undeniably here, and that means our cups are full of spicy, sweet and cedary Christmas Blend. If you haven’t had any this year, don’t worry. There’s still time and plenty of options.
- Sip quick and convenient Starbucks VIA ® Christmas Blend with as you whisk around town shopping and enjoying holiday festivities.
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