Coffee
Celebrating an Indivisible Nation with an Indivisible Brew
One of the reasons I decided to work at Starbucks was that I knew I would have the opportunity to work on some really cool community-focused projects. But I didn’t know that I would have the opportunity to work on a product that would have a positive impact on one of the most pressing problems facing America today: creating jobs.
Indivisible Blend is a Starbucks® Blonde Roast coffee that represents the spirit of America, past and future. Like our indivisible country, this coffee celebrates our history through world-class blending expertise; and our future through our new Starbucks® Blonde Roast coffees, and it’s delicious both hot and iced.
Starbucks VIA® Ready Brew: We Promise You’ll Love It
Now until June 30, pick up any pack of Starbucks VIA® Ready Brew, give it a try, and in the unlikely event that you don’t love it, we’ll replace it with a one pound bag House Blend ground coffee. Visit www.starbucksvia.com for details.
How to Enjoy a Free Drink this Weekend
We know Starbucks Tribute Blend® is a special coffee, and so do you. In fact, we’ve never had so many people ask for one of our limited-edition coffees to come back. If you haven’t tried this beloved coffee or revisited it this year, now is the time.
***Update 3/30/12 - It's back for the weekend in U.S. stores. Buy a pound of Starbucks Tribute Blend or Starbucks VIA Tribute Blend this weekend (March 31 and April 1) and receive a free tall (12 oz.) handcrafted beverage. Enjoy!
Aloha from Kona
I have a great job. I was in Kona, Hawaii, recently, where I got to see the passion and pride that farmers bring to the coffee they grow there. They are resourceful, creative, adventurous, and completely committed to their farms, their mills and their craft.
The Return of Starbucks Tribute Blend
It’s true. We said we’d never bring it back. Starbucks Tribute Blend® was intended to be a once-in-a-lifetime coffee, created to celebrate you and the coffee producing communities around the world that grow the premium beans we’re so proud of. It’s a blend of four distinct coffees from around the world, incorporating the qualities each coffee growing region is famous for. The result is a spicy, full-bodied coffee with exotic notes of berry and dark cherry and a lush, syrupy mouthfeel. And you loved it.
Timeless Sidamo
“Our grandfathers left us a timeless treasure,” Lankamo Lana tells me as we walk through the impenetrable lush garden farms of the Homacho Waeno Cooperative in Sidamo. “The ability to understand how to keep coffee ageless through garden farms,” he says.
Most coffee farms can be traversed with ease through the relatively wide spaces between growing coffee trees, but here, the spaces between are filled with growing food. I can barely keep up with him as I carefully avoid destroying the delicate crops. I stare at him, pretending I understood what he just said, as he disappears into the next garden.
Buy Starbucks Blonde Roast, Get a Free Beverage
If you haven’t tried our lighter roast yet, now’s the time. Between February 6-8 at participating stores in the United States and Canada, purchase a Starbucks® Blonde Roast 16 oz. bag or a Starbucks VIA Veranda™ Blend 12 pack and get a free handcrafted beverage of your choice – any size, no less! So you can indulge in your favorite beverage in the store while stocking up on a new favorite Starbucks® Blonde Roast coffee for brewing at home or on the go.
New Digs for Starbucks.com
Not all coffee drinkers are alike. Some like a dark and bold cup, while others prefer a lighter roast. Here in the Digital Marketing team at Starbucks we’ve been busily transforming our website, so that when you visit us at Starbucks.com, finding the coffees in our collection you’re sure to love is a cinch.
In conjunction with the introduction of the Starbucks Roast Spectrum and the Starbucks® Blonde Roast – a lighter roast profile for coffee drinkers who like a milder cup – our coffees are now classified by our roast profile: Starbucks® Blonde, Medium and Dark. If Pike Place® Roast is your preferred brew, for example, browsing our medium roast coffees might lead you to your next favorite.
A New Way to Navigate Our Coffees
Not all coffee drinkers are alike. Some like a dark and bold cup, while others prefer a lighter roast. Here in the Digital Marketing team at Starbucks we’ve been busily transforming our website, so that when you visit us at Starbucks.com, finding the coffees in our collection you’re sure to love is a cinch.
In conjunction with the introduction of the Starbucks Roast Spectrum and the Starbucks® Blonde Roast – a lighter roast profile for coffee drinkers who like a milder cup – our coffees are now classified by our roast profile: Starbucks® Blonde, Medium and Dark. If Pike Place® Roast is your preferred brew, for example, browsing our medium roast coffees might lead you to your next favorite.
Java Means Coffee
So, what’s with the name Blue Java? Well, blue refers to the color of the raw coffee beans before we roast them up. Most unroasted coffee beans have a greenish hue, but what is unusual about these raw beans is that they show distinctive deep blue-green color. In the cup, the coffee has herbaceous notes of sage and fresh earth and a sweet and syrupy mouthfeel.
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