A New Way to Navigate Our Coffees
Not all coffee drinkers are alike. Some like a dark and bold cup, while others prefer a lighter roast. Here in the Digital Marketing team at Starbucks we’ve been busily transforming our website, so that when you visit us at Starbucks.com, finding the coffees in our collection you’re sure to love is a cinch.
In conjunction with the introduction of the Starbucks Roast Spectrum and the Starbucks® Blonde Roast – a lighter roast profile for coffee drinkers who like a milder cup – our coffees are now classified by our roast profile: Starbucks® Blonde, Medium and Dark. If Pike Place® Roast is your preferred brew, for example, browsing our medium roast coffees might lead you to your next favorite.
We’ve also added a handy “Browse by Form” feature, so that you can easily find the coffees available the way you like to brew. Love Starbucks VIA® Instant Coffees and want to try them all? Browse our entire selection here, or find all our coffees available in K-Cup® Packs here.
Click on a coffee of interest, and we tell you where you can buy it (in stores, online or both) and what forms it’s available in: Starbucks VIA® instant coffees; K-Cup® Packs; Pods, Portions and Filter Packs; Whole Bean or Ground Coffee. For the first time ever, every one of our coffees—even our Seasonal Favorites available for just a short time each year—are now listed in our upgraded coffee catalog, waiting to be discovered. Consider this blog an official invitation to stop by Starbucks.com/coffee, poke around and let us know what you think. This upgrade is for you. We hope you like it.
Pike Place is a trademark or registered trademark of The Pike Place Market PDA, used under license.