A Day to Honor and Remember

Like many people, I’m deeply moved by the upcoming 10-year anniversary of the September 11 attacks. I was in Manhattan on that morning, and I remember very well what I experienced: the fear, the anxiety, the uncertainty of not knowing what would happen next.

But I also recall the gratitude we felt for the first responders on the scene, the relief we held when loved ones were located, and – most of all – the comfort and sympathy we found in the company of others.

I also vividly remember the days following this tragic event. So many came back to our stores to share their stories with friends and colleagues. Some came just to get back a semblance of their normal routines, and some merely wanted the opportunity to be with others.

As we all reflect on this day and recall our own stories, I know that many will once again want to share this time with others – just as they did during the days following September 11. With that, we want to invite you to come to our stores as a place to gather with your friends, family and community. Know that, just as we have in years past, we will honor a moment of silence. This Sunday, from 8 a.m. until 11 a.m., our stores in the New York Metro, Washington D.C., Boston, Philadelphia and Pittsburgh areas will also offer a complimentary cup of brewed coffee to everyone who comes in.

In addition, I’m proud to share the news that the Starbucks Foundation is donating $100,000 to the 9/11 Memorial Foundation as a way to honor and remember those who passed.

If you have thoughts about this day, I hope you’ll share them in the comments below.

comments (15)

Comment FAQ

    • dieannejs
    • 9/9/2011 1:08 PM

    so sad it's been 10 years already :( 9/11 will always be a day to remember can't wait for the memorial to be built!

    • CarmellaGoodman
    • 9/10/2011 10:23 AM

    It's hard to believe that 10 years have gone by as it still breaks my heart and starts a flood of tears for all of the families that were so tragically and forever affected that day. Nothing can ever change what happened on 9/11, but Our Great Nation Under God has pulled together and wrapped arms around each other to get through the pain and the fear and brought new hope for brighter days to come. We will continue to persevere through the hardships and be victorious in the end. God Bless America!

    • 230285
    • 9/10/2011 2:49 PM

    I remember the day like it was yesterday so tragic, I live in the UK & not directly affected but my heart goes out to all the families. So so sad, I will always honour the minute silence and think about the loss of life that day and the very brave firemen & all the first responders who gave their life trying to help others. The spirit of your great nation is amazing, my thoughts are with you. Jules x

    • okbumdo
    • 9/11/2011 8:38 AM

    Indeed, it was sad, I also remembered that day as if it was yesterday. I saw it on the TV and that whole week NYC didn't seem as vibrant as it was before. Bless all those family and friends of the lost ones.
    By the way, I saw the posting for a free complimentary coffee at NYC metro idea. I went to my local starbucks (Union Turnpike and Queens Blvd, Queens) ~ 9:30am and the workers there seemed not aware of the "event" taking place. They asked me for a coupon code. I bought my coffee this AM.

      • Starbucks Starbucks
      • 9/11/2011 9:02 PM

      In reply to: okbumdo

      Hi okbumdo, we're so sorry about the miscommunication that must have happened. We want to make it right and will get in touch with you this week.

    • sergioazzopardi
    • 9/11/2011 10:38 AM

    Andrew, Free coffee? Seriously? Way to commercialise such a tragedy, and ride on some free PR. You should be ashamed of yourselves.

      • Spcharby
      • 9/11/2011 2:25 PM

      In reply to: sergioazzopardi

      It is the thought that counts, and yes, i believe that their (Starbucks) thoughts are genuine.

      Thank you Starbucks!

      • Allyssan87
      • 9/11/2011 5:10 PM

      In reply to: sergioazzopardi

      As a Barista for 5 years in NY, I want to say Starbucks doesn't need PR. Its a little something to brighten peoples day today and get them through it, it's the least we can do. I am proud to be a Partner and you are wrong for thinking as so.

      • adriennczegeny
      • 9/11/2011 10:12 PM

      In reply to: sergioazzopardi

      the free coffee invitation gave the opportunity to people to be together and share their thoughts on this sad day! well done Starbucks!
      God bless America!

    • Geezl0uise
    • 9/11/2011 2:08 PM

    Never was so much owed by so many to so few

    • Srwescott
    • 9/11/2011 2:16 PM

    I think the free cup of coffee wasn't a PR move, but a way to bring people together in remembrance. Its been an emotional day for me. My brother signed up for the military in august of 2001 & started basic in October that year. I knew he would be going to war, and all thst entails. He has had 6 deployments in 10 years. The good Lord has brought him back to us safely each time, while others have been lost. This day will be in my heart & my three children will know it's importance.

    • FairieDancer
    • 9/11/2011 3:26 PM

    I think this was a wonderful way to give back to those communities & people affected by 9/11. Thank u Starbucks!

    • arkeen3
    • 9/12/2011 6:31 AM

    I was living in Texas at the time and even being that far away from the tragedies it was sobering. Nobody was out, nobody shopped, people left work and went home to be with family and watch the news. I remember thinking, "I saw those buildings being built. It took years and in one hour, they were no more. All the lives lost to a callous act of terrorism." I watched TV coverage until I couldn't keep my eyes open and went to bed thinking "what is this world coming to?"

    • madhurastage
    • 11/9/2011 9:03 AM

    It was sad

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