60,000 Volunteers, 30 Countries, 30 Days
The Results Are In! One act of kindness can make a world of difference. In April 2011, nearly 60,000 Starbucks partners (employees), customers, community members and nonprofit organizations from across 30 countries on four continents joined together in their local neighborhoods to be a catalyst for change and make a positive impact in people’s lives.
From gardening and painting projects, to building irrigation and rubbish management systems, to refurbishing schools and renovating parks, these passionate volunteers transformed communities in need and helped spark a sense of pride and ownership in all those involved.
Education was an important component of this service and how it will be maintained over time. For example, volunteers in Shanghai helped educate residents on leading environmentally conscious lifestyles. In London, young people engaged in leadership training to help empower them to be change makers in their hometowns across the United Kingdom.
These accomplishments are a powerful reminder of how we, at Starbucks, are committed to using our scale in more meaningful, innovative ways to help tackle social challenges and improve economic opportunities in communities where we do business. And partnerships with respected NGOs, such as UK Youth, Charyou in China, Volunteer Canada, and HandsOn Network in the United States, create unique collaborations to drive and sustain change at the local level.
The more than 156,000 hours of service contributed in the 30 days of April will go toward Starbucks™ Shared Planet™ goal of one million hours of community service per year by 2015.