Make the “Best Week Ever” Even Better with Starbucks
Starting today, Starbucks (Nasdaq:SBUX), is bringing back the Cinnamon Dolce Latte (CDL), a special winter-time treat that was first introduced last winter and quickly became a customer favorite.
The CDL combines classic winter flavors – a delicious blend of sweet cinnamon, butter and brown sugar – and pairs it with Starbucks signature dense, caramelly sweet espresso and freshly steamed milk, all topped with whipped cream and a dusting of Cinnamon Dolce sprinkles. This season, the CDL is also offered with a sugar-free syrup option to help stay true to New Year’s resolutions while providing an indulgent-tasting treat.
Following the holidays, 75 percent of Americans are glad to be back to a routine – feeling rejuvenated and determined at the start of the New Year – according to a study conducted by StrategyOne. This can truly make the first week of January feel like the “best week ever.”
Although most Americans do feel energized at the New Year, post-holiday stress tends to linger with 70 percent of them feeling stressed at the onset of the year, citing work-related causes and holiday weight gain as the top sources of stress.
A popular way Americans help themselves feel good after the holiday season is by taking a break from the routine and indulging in a warm tasty treat. A CDL break at Starbucks can help relieve the stress and keep the energetic momentum going during the “best week ever” and the New Year. This winter, the CDL treat can also be enjoyed in a sugar-free syrup option to give customers more choices and to meet the needs of those seeking a lower calorie alternative.
“Customization is key to sticking to your diet while still satisfying your cravings,” says Hungry Girl Lisa Lillien, the voice behind Hungry-Girl.com, a daily e-newsletter devoted to providing guilt-free and tasty food tips. “One way to customize your CDL is by asking for sugar-free Cinnamon Dolce syrup, nonfat milk and no whipped cream – a Tall CDL customized this way is just 90 calories and has no fat!”
When ordering your CDL, pick up other treats for yourself or someone else to enjoy. Some new items at Starbucks include the Reduced-fat Cinnamon Chip Mini Loaf, and the Five-fruit Banana Muffin – both containing whole grains – and an assortment of winter-themed mugs and Starbucks Cards, along with our coffee and espresso machines which make a great at-home treat all-year round.
About the Study
Sponsored by Starbucks Coffee Company (Nasdaq:SBUX), StrategyOne conducted a five-minute online survey among 1,031 Americans (both men and women) ages 18 years and older. Interviews were conducted from December 1 through December 4, 2006, using the field services of Harris Interactive. The margin of error for the total sample is ±3.1 percent at the 95 percent level of confidence, which means that in 95 out of 100 times that a sample of this size is drawn, the results would not vary by more than 3.1 percentage points in either direction.
About Starbucks Coffee Company
Through the dedication of our passionate partners (employees), Starbucks Coffee Company has transformed the way people in 37 countries enjoy their coffee, one cup at a time. Starbucks is the premier purveyor of the finest coffee in the world, with more than 12,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. The Company is committed to offering its customers the highest quality coffee and human connection through the Starbucks Experience, while striving to improve the social, environmental and economic well being of its partners, coffee farmers, countries of coffee origin, and the communities which it serves. Through Ethos Water, Starbucks demonstrates its long history of integrating a social conscience into all aspects of its business. The Company surprises and delights its customers by producing and selling bottled Starbucks Frappuccino® beverages, Starbucks DoubleShot® espresso drinks and Starbucks® superpremium ice creams through its joint-venture partnerships, and Starbucks™ Coffee and Cream Liqueurs through a marketing and distribution agreement, in other convenient locations outside its retail operations. The Company’s brand portfolio includes superpremium Tazo® teas, Starbucks Hear Music™ compact discs, Seattle’s Best Coffee® and Torrefazione Italia®. These brands’ unique and innovative personalities allow Starbucks to appeal to a broad consumer base.
