| Starbucks purchases and roasts high-quality whole bean coffees and sells
them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and
confections, and coffee-related accessories and equipment -- primarily through its company-operated
retail stores. In addition to sales through our company-operated retail stores, Starbucks sells whole bean coffees through a specialty sales group and supermarkets. Additionally,
Starbucks produces and sells bottled Frappuccino® coffee drink and a line of premium ice creams through its joint venture partnerships
and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company. The Company's objective is to
establish Starbucks as the most recognized and respected brand in the world. |
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Many of Starbucks defining characteristics are also where we came from, how we do
business, and who we've partnered with to continue to bring you great products and services.
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