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A global company The Starbucks Experience is about passion for a quality product, excellent customer service, and people. With over 4500 coffeehouses in 47 countries, it is clear that our passion transcends language and culture.
Since our international journey began in 1996 with our first coffeehouse in Tokyo, "we have been amazed by the global acceptance and visibility of our brand in all our international markets," says Howard Schultz, chairman.
International Business Partnership Our global success would not be possible without our international partners, who share in our values and commitment to bringing the Starbucks Experience to customers worldwide. How we choose partners is critical to our success:
Shared values and corporate culture
Strategic fit
Seasoned operator of small-box, multi-unit retail
Sufficient Financial and Human Resources
Involved and committed top management
Real Estate Knowledge and Access
Local Business Leader
Strong track record developing new ventures
Experience Managing Licensed & Premium Brands and Concepts
Leverageable Infrastructure
Food & Beverage Experience
Local relevance "We remain highly respectful of the culture and traditions of the countries in which we do business," says Howard Schultz. "We recognize that our success is not an entitlement, and we must continue to earn the trust and respect of customers every day."