| The Starbucks Experience is about passion for a quality product, excellent
customer service, and people. With nearly 3000 coffeehouses in 37 countries, it is clear that our passion transcends language and culture. |
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| Since our international journey began in 1996
with our first coffeehouse in Tokyo, "we have been amazed by the global acceptance and
visibility of our brand in all our international markets," says Howard Schultz, chairman
and chief global strategist. |
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| Our global success would not be possible without our
international partners, who share in our values and commitment to bringing the Starbucks Experience to
customers worldwide. How we choose partners is critical to our success:
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Shared values and corporate culture |
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Strategic fit |
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Seasoned operator of small-box, multi-unit retail |
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Sufficient Financial and Human Resources |
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Involved and committed top management |
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Real Estate Knowledge and Access |
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Local Business Leader |
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Strong track record developing new ventures |
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Experience Managing Licensed & Premium Brands and Concepts |
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Leverageable Infrastructure |
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Food & Beverage Experience |
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| "We remain highly respectful
of the culture and traditions of the countries in which we do business," says Howard Schultz. "We recognize that our success is not an entitlement,
and we must continue to earn the trust and respect of customers every day." |
