Ethos Water is a brand with a social mission—helping children around the world get clean water and raising awareness of the world water crisis. For each bottle of Ethos™ water sold, US$0.05 (and C$0.10 at Company-operated Starbucks stores in Canada) is directed to the Ethos Water Fund, part of the Starbucks Foundation.To date, the Starbucks Foundation has committed a total of more than US$6.2 million in grants from the Ethos Water Fund to help support water, sanitation and hygiene education programs benefiting more than 420,000 people in water-stressed countries. The Starbucks Foundation selected CARE and Project Concern International as this year’s grant recipients due to their focus on sustainable programs that empower local residents to become a part of the solution. Over a three-year period, CARE and Project Concern International will each receive US$1 million from the Ethos Water Fund. CARE will introduce transformative sanitation and hygiene practices in Rwanda’s Musanze District while Project Concern International will work to implement participatory methods and low-cost, easy-to-maintain technologies in Tanzania’s Babati District. Collectively the organizations’ efforts are expected to benefit an estimated 54,000 people who currently lack access to clean water and sanitation services.  For details about water, sanitation and hygiene education programs supported by the Ethos Water Fund, visit www.ethoswater.com |
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